GPWA Times Magazine - Issue 44 - July 2019

We read that you have a “proven track record” of developing new businesses. Please tell us more. How has this kind of background helped you as a Head of Affiliates? I thoroughly enjoy being the under- dog and working for a challenger brand trying to move up in the market. After Betway, I joined 666BET, which was a new brand due to launch in the U.K. To launch the site, I came up with a pro- motion that offered odds of 1966 to 1 on England to win the When did you first join the iGaming industry? I first joined as a VIP manager for Win Technologies in 2011. This was a great experience and gave me a foundation of knowledge about operations in the online gaming world. As I remember, the position was advertised on Gumtree as “Online Marketing and Communications Manager,” which is kind of true. From the VIP department, I then worked through to the affiliate marketing team and was one of the first affiliate managers at Betway when Win Technologies acquired the brand. AdamSpargo Bitcasino Affiliates This issue, the GPWA is proud to introduce the community to two fantastic affiliate managers: Adam Spargo of Bitcasino Affiliates, and Vladimir Lasov of MelBet Affiliates. In addition to discussing what their programs can offer affiliates, we picked their brains about how the industry is changing, what advice they have for new affiliates, the pros and cons of the iGaming business, and how they got where they are today. Both men are firm believers in the importance of attending conferences to meet affiliates face to face – so if you see them around at the next affiliate event, be sure to say hello! Meet the Affiliate Managers AFFILIATE MANAGER INTERVIEW SERIES G P W A t i m e s . o r g 62