GPWA Times Magazine - Issue 48 - December 2020

You recently posted in the GPWA Fo- rums about the sudden death of your business partner. Do youmind explain- ing the history between the two of you, how long you were partners and how it has changed the business in the short term? This came as a big shock and it was only a few days after I learned that I had no access to any of the databases or even the passwords to the website or domain name. Everything had been kept on my partner’s laptop and there was no way to gain access. We worked together for three years, each on our own part of the business. I handled the emails and phone calls, whereas my partner dealt solely on the upkeep and compliance of the web site. When it became clear that I would be unable to regain access to the site, I had to think of a new plan quickly to somehow sal- vage all the hard work put in over the years. This involved registering a new domain name and starting the site from scratch. Thankfully, this all happened in lockdown, so I had ample opportunity to get things working again. Speaking of the lockdown, how did the COVID-19 pandemic affect you both personally and professionally? In the first few months of the pandemic, traffic levels and depositing players were up significantly, but over the summer and early autumn, the number of depositing players has dropped below previous years for the same time. As another lockdown looms and players manage their money differently, this is in line with my expectations. I was very quick to increase responsible gam- bling messages throughout the site and on social media. Some promotions were also removed from the site to ensure players were not tempted to spend more than they could afford. 53 G P W A t i m e s . o r g I spend barely any time on SEO and have not spent any money promoting my current or previous affiliate sites. I am a strong believer that if you have a website that offers a good service , it will be found naturally or by word of mouth .

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