GPWA Times Magazine - Issue 48 - December 2020

P ersonally, I find working from home en- jo yable but do look forward to returning to the office. Bizarrely, I miss the morning c ommute, crammed in an underground tr ain with my fellow Londoners! In September, you produced some n ew creative web apps with the help o f Infogram, including an Evolution M onopoly Tracker and an Evolution C razy Time Tracker. Please tell us m ore about this endeavor. I spent m uch of lockdown testing various ways o f real-time monitoring of progressive ja ckpots and live casinos game shows. U sing real money (gambling £40 or £50 p er round) via automation to keep track p roved very expensive over time, so I spoke to Dell and they showcased some AI soft- w are, and in the end, I was sold. The ac- c uracy of the AI on Evolution Gaming’s C razy Time for example is 99.5% so it is a no brainer for me! K eeping these logs of live game play also h elps with the Deposit Guarantee service a s several players get in touch after having th eir bets rejected during bonus rounds. We p rovide the video evidence of a particular ro und and they have proof when submitting th eir complaint. I have recently finished testing of Playtech’s li ve games and hope to add these to the site so on. Buffalo Blitz Live is a favorite game o f mine, so it will be interesting to see how b ig the multipliers are when I’m sleeping! H ow have the many recent regula- ti ons changes in the U.K. affected y our business and how have you a dapted? I’ve always kept my site overly c ompliant with all the small print listed so h aven’t had to make any changes. One of the advantages of using AI, is that as soon as a casino makes a change to a promotion, I am notified instantly so I can make these changes even before the affiliate manager has made contact. The changes made recently including the removal of quick spin options, Source of Wealth for frequent depositors and the upcoming max stake limits are very wel- come. It keeps the player in control of their deposits and time spent online gambling. What’s your approach to SEO and drawing traffic to your sites? How much time do you spend on SEO specifically? I barely spend any time on SEO and have not spent any money promoting my current or previous affiliate sites. I am a strong believer that if you have a website that offers a good service, it will be found naturally or by word of mouth. My previous casino affiliate site had be- tween 750-1,000 visitors daily with only a few natural backlinks. That kept me busy enough on most days handling player dis- putes and general inquiries! Do you gamble online? What about in brick-and-mortar casinos? Why or why not? I only gamble for a short GPWA AFFILIATE INTERVIEW SERIES I love speakingwith other affiliates , w hether in person at affiliate conferences or by e -mail . I don’t see others as competition , I see opportunities to share information and m aybe learn a fewmore things ! about A little bit more ThomasD. He is 37 years old His favorite food is Chinese His site is www.casinoquest.co.uk His favorite book is East of Eden by John Steinbeck He is living in his hometown of London, England London photo by S ven Hansche/Shutterstock; Chinese food photo by Jag_cz/Shutterstock; G P W A t i m e s . o r g 54