GPWA Times Magazine - Issue 48 - December 2020

period, whether it is online or land-based. When I visit my local casino in Leicester Square, I can literally be in and out within minutes if I win on my first roulette spin or blackjack hand. When I visit Las Vegas, it is a different sto- ry! I love the atmosphere of a large-scale casino, the free drinks and the potential of winning a multi-million dollar jackpot. 2020 is the first year for as long as I can remember that I haven’t visited Vegas. I know the bright lights of the city will be waiting next year – COVID permitting! What traits do you look for in an affil- iate manager and affiliate program? Communication is key when choosing which affiliate programs to work with. I am very traditional with the business, so have a dedicated “landline” phone. Sometimes e-mail does not quite cut it, so a good old-fashioned telephone conver- sation works best. In all my years, I have never used Skype! There are some amazing affiliate managers out there. Renée Mate at Rewards Affiliates for example is one I regularly communicate with to ensure compliance and players get the best offers. If you could change one thing about the industry these days, what would it be and why? The casino affiliate industry needs to be licensed. That way it would erad- icate all the rogue affiliates who promote the unlicensed casinos and action could be taken against them. At the moment, it’s a free-for- all and all the honest affiliates are suffering. If every affiliate had to pay an annual fee for a licence, say €5,000, it would certainly clean things up! What do you enjoy most about the iGaming affiliate industry? I love speak- ing with other affiliates, whether in person at affiliate conferences or by e-mail. I don’t see others as competition, I see opportuni- ties to share information and maybe learn a few more things! What do you think the industry will look like in five years? COVID-19 has and will continue to impact the industry at least for the next few years. We will seemany more big-name operators leave the U.K. mar- ket and the closure of many affiliate programs. Worst case scenario, we will see only the big bookmaker websites left for U.K. players in five years’ time. What do you do to stay in shape – both physically and mentally? I’m lucky enough to live near the Thames Footpath so a daily jog keeps me fit and also allows me to take in the sights of Lon- don. I love listening to music, this keeps my mental state on par – and I try to avoid watching the news too often! If someone from out of town were visiting you, what’s the one place you’d definitely take them to see? London has so much to offer, especially during the summer months. Claridge’s Bar is my first port of call of an evening with company then on to a West End show. I’m looking forward to a return to normality in the near future! If you could invite any five people, living or dead, to dinner, who would they be? Stephen Hawking, Martin Lu- ther King Jr., John Lennon, Barack Obama and Queen Elizabeth II. CasinoDefence Communication is key when choosing which affiliate programs to work with . I am very traditional with the business, so I have a dedicated “landline” phone . Sometimes e-mail does not quite cut it , so a good old- fashioned telephone conversation works best. In all my years, I have never used Skype ! 55 G P W A t i m e s . o r g

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