GPWA Times Magazine - Issue 49 - April 2021

(and still are, to be fair) also incredibly frugal and have always refused to pay for anything that we didn’t think was good value. In some respects I think we know our limitations. As much as it’d be nice in theory to have devel- oped Loquax Ltd more it then would have become something neither myself or business partner wanted. Once you stop enjoying what you’re doing then that’s a problem. For something to last this long online, evolution is important and we’ve always looked to make improvements to our site and service. Back in the day that kind of evolution used to be quite drastic — regular site redesigns, for example —but these days it’s just fine tuning, tweaking and seeing if small changes can make big improvements, not just for the business, but our users too. When we interviewed you for the GPWA Times Magazine back in 2014, you told us that your company was made up of four people. How many people do you employ today and how has that number fluctuated over the years? We’re down to three now and we’ve never gone higher than four. It’s unlikely to ever go higher. Nothing is outsourced — other than hosting — the rest we manage ourselves. We used to outsource content, but it wasn’t quite what we wanted and when it started to end up being rewritten too many times we called time on that arrangement. Back in 2014, you could create content for bingo brands almost daily, but now player promotions are pretty limited so there’s less to write about — and there’s time to do that in house. I love the fact we’re hands on and I guess maybe that could be another reason why we’re still here. Earlier this year, you created a “Com- petitions Only” version of Loquax that allows visitors who aren’t interested in lottery, bingo or slots to avoid that kind of content. What made you de- cide to make this move and has it been well received? We cover different ways of winning online from free prize draws to gambling. For the most part, we keep these things in their own distinct sections, but the lines between these subjects do sometimes blur. For example, a gambling brand may appear in the competitions listing because they had a relevant promotion (e.g. Twitter giveaway, free-to-enter prediction competi- tion, fantasy football). To make sure we’re compliant we have to make sure these are listed appropriately and if the promoter is a gambling company then it’s tagged accordingly. We already had an extensive opt-out system that our users could use to tailor their competition con- tent and so this allows them to opt-out from seeing anything tagged as a gambling site. That got us thinking, if those who opt-out have no interest in gambling sites then they won’t really want to see links to bingo/slots/ lotto in our navigation. So we extended the opt-out to create a “Competitions Only” version. Any logged-in user who’s opted out can’t access gambling content or follow any of our links. It’s been well received and I think, or at least hope, it demonstrates we’re being responsible in our approach. Tell us about your newsletter. How has this option of content marketing benefitted your business and what suggestions would you give to fel- low affiliates if they were thinking of launching a newsletter? Our newsletter is currently on hiatus at the moment and is a It’s not always easy , butmy advice to affiliates is don’t become too close to just oneprogram , or if you do, make sure youhave reserves, just incase . Always assume nothing is going to last forever and enjoy the experience as yougo . 45 G P W A t i m e s . o r g