GPWA Times Magazine - Issue 55 - February 2023

volume and can add value to operators that I am affiliated with. These players, I find, are generally not overly interested in casino or slots, but rather all things poker and poker books/training websites. PlayIndia.Casino - one of your sites - is dedicated to the market in India. How did you choose India as a geo to focus on? I purchased the site from a GPWA member in 2021. I decided to back this geo due to online gambling being in its infancy in India, with massive future potential. Today, India is one of the top five mobile gaming markets in the world with a population of 1.4 billion and an average age of 28. More and more people in India have access to 4G Networks and low-cost smartphones to gamble on, so it has a very exciting future. However, with this growth will no doubt come more legislation. Your site has its own YouTube channel and on your site you have a pop-up box with an opt-in form for a newsletter. Please tell us how effective the YouTube channel and newsletter are for you as far as attracting traffic and converting players. YouTube has a really positive impact on converting, I find, particularly with my poker YouTube channel. 2022 has been my best year yet for poker referral sign ups with a lot being attributed to this. It can act as a great source of quality traffic, which can be easily linked into your portal sites. In terms of newsletters, I have done some market research with other operators, and to me they came across as automated and very spammy. I was getting hit with offers via email and text every other day. I’m cautious about using these, and some of the casino sites I advertise insist not to be promoted this way. Going forward, I am reluctant about using newsletters for my portal sites. If they can add value to the customer then I will continue to use them, as they are still a valuable way to keep in touch with a customer base, but only in a responsible manner. You also publish a lot of slot game reviews on many of your sites. Who writes the bulk of these reviews? For my portal sites I write the reviews; however, due to the ever-growing catalogue of online slots, I may have to hire a freelancer to carry these out for me. I do find that building a large catalogue of slot and casino games data and reviews really helps with getting traction for keywords. What is your approach to SEO? How much time do you specifically spend on SEO for your sites on weekly basis? My approach is continual learning on SEO. When I started my first website in 2019, I knew nothing about SEO or keywords. I have reached out to several GPWA members since being a member and they have really helped build my knowledge, as well as doing some self-study. GPWA AFFILIATE INTERVIEW SERIES about A little bit more RobertAlexander He is 42 years old His favorite food is Pizza His favorite book is The Great Gatsby by F. Scott Fitzgerald He is living in his hometown Glasgow, Scotland His sites are and many more I do find poker players a lot easier to convert than casino. I believe this comes down to poker players’ willingness to test out new sites in an attempt to find good games, whereas casino players may not complete the conversion, due to the hassle of registering a new account. Images by CappaPhoto/Shutterstock, Africa Studio/Shutterstock G P W A t i m e s . o r g 42