As a writer, how do you feel about AI-generated content flooding the affiliate space? Is it a threat to your craft, a tool you use, or both? It is both. AI-generated content has flooded many parts of the affiliate space, and that has undoubtedly affected my numbers. I have gradually begun to recover, partly, I believe, because users are becoming increasingly resistant to low-quality AI-generated material. Players still want advice from people they trust, which is why I believe communities and newsletters will become increasingly important. It may also help explain why platforms such as Reddit have grown so much. Nevertheless, AI remains a threat. I am not going to pretend I never worry about the technology advancing so quickly that I may struggle to adapt, but at the same time, I cannot deny that it has become a tool I use in my daily work. The challenge is to keep learning how to use it within our specific niche, while ensuring that human judgment remains in control of the final output. AI can accelerate research, organization, and production, but it should not replace human expertise. You joined the GPWA in November 2022 and have posted more than 1,200 times since — that’s a genuinely active forum presence. What does the GPWA community give a solo affiliate that you can’t get anywhere else? Honestly, when I joined GPWA almost four years ago, I expected to participate for only a few days. I do not have much of a presence on social media, and when I use those platforms it is generally to consume information rather than to post. I therefore assumed that my activity on the forum would be brief, and I am still surprised that it has continued for so long. For me, GPWA provides access to a good range of relevant information in one place. It allows me to know different viewpoints, learn from people with far more experience than me, and avoid mistakes others have already made. It also keeps me grounded. Knowing what other affiliates are doing and the results they are getting is invaluable when assessing my own performance. Working independently can sometimes distort your perception of whether your results are unusually good, poor, or simply part of a wider industry trend. Colombia was the first Latin American market to regulate online gambling, and the region has been transforming ever since. What does the LatAm iGaming market look like from Bogotá right now, and what do international operators still get wrong about it? I believe the biggest mistake international operators make is applying strategies from other markets without discernment. A brand may be extremely well known in one country and almost completely unknown here. Marketing strategies must also take into account that people in Latin America may have different attitudes toward money, entertainment, trust, and risk. Those cultural differences influence how operators earn credibility, which verticals are likely to gain traction, and how to build a platform that allows people to participate with the minimum possible friction. Latin America should not be treated as one homogeneous market either. Even countries that share a language can differ significantly in their regulations, preferred payment methods, sports interests, communication styles, and levels of trust in international brands. What’s something you believed about affiliate marketing when you started that you’ve since changed your mind about? When I first encountered affiliate GPWA AFFILIATE INTERVIEW SERIES I think Google will remain an important source of discovery, but I do not expect it to be as dominant or predictable as it once was. AI answers will absorb a growing share of informational traffic, which makes it even more important to reduce our dependence on Google and avoid relying on any single channel. GPWAtimes.org 54
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