GPWA Times Magazine Issue 25 at a Glance

How to optimize for mobile devices and maximize mobile conversions
Mobile is becoming more popular, but for affiliates to be successful in this market, they need to know how to make mobile gaming as convenient for players as possible. »

Putting geolocation on iGaming's map
Technological developments in both geolocation and geolocation spoofing provide a challenge for state-level iGaming regulation in the U.S. »

The anatomy of a deal
GameAccount CEO Dermot Smurfit, FDC Chairman Joseph Colebut, FDC Director of Administration Frank Pracukowski, FDC board manager Tim Walker and Mashantucket Pequot Gaming Commission Director of Compliance Al Baldoz discuss Foxwoods' new partnership with GameAccount.  »

Improving cyber security and how it relates to iGaming
Security sometimes gets short shrift in the iGaming industry, but it's an important component of customer service. »
Other Interviews
Interview with 

Alex Pratt talks about his roles as an event organizer and magazine publisher. »
Affiliate Interviews

Ken discusses playing televised blackjack, the difference between tournaments and cash games, and recent developments in U.S. regulation. »

Claudiu discusses sharks vs. fish, which poker brands are not to be trusted and why affiliates shouldn't promote brands that throw their weight around. »

Andy discusses how his site evolved, the importance of exclusive deals and how to make money on a free bets site. »

Shane discusses how he makes money at arbitrage trading, why people advertise it as "risk free" and the challenges of providing good arbitrage-related content. »

MJ discusses why it's important to work with programs that treat players well. »
From the Forums
For affiliate programs: How to update terms
Sometimes, affiliate programs need to make changes to their terms. GPWA members discuss how to do this without losing affiliates. »
Affiliate Manager Interviews

AffPower understands the power of localized content and the importance of doing it well. »

Paddy Power's recent growth has spurred developments in its affiliate marketing plans. »
APCW Wall of Shame
The PokerStars founder appears to have flouted DOJ restrictions on his managerial role when he got involved in PokerStars's attempt to buy the Atlantic Club Casino.»
Seal of Approval
Program adds 217 new seals since last update
GPWA program manager Steve Corfman says it is "uplifting to see such sustained growth," and the program now includes over 2,700 sites. »
Webmaster News
Ultimate Poker launches first regulated real-money gaming site in Nevada
Despite some snags with the geolocation barriers, the online poker room reports a "great response." »
PokerStars beat in court, Atlantic Club can pursue other suitors
PokerStars has lost its exclusive negotiating rights after evidence showed that its founder may have been involved in the negotiations despite the terms of the company's settlement with the DOJ. »