Affiliate Manager Interviews

The Head of PIN-UP Partners shares her journey from office manager to industry leader, revealing her secrets to success and what she loves most about the iGaming world.

Guy discusses his journey from diamonds to iGaming, the potential of crypto gambling, and the keys to successful affiliate relationships.

Ready for career growth, Alona took on the new role of affiliate manager and quickly realized it was the right choice for her.

As an affiliate manager since 2017, Helen highlights some of the skills and traits that led her to being shortlisted for Best Affiliate Manager in 2021.

Being in the industry since 2007, Veselka has found iGaming to be a perfect match for her personality as she enjoys building strong relationships and helping partners learn and grow.

A former journalist from Athens, George found his way into the iGaming industry through a friend “by accident” and now thoroughly enjoys his role as an affiliate manager.

Nick says that all of the skills he's acquired in life have contributed to his success in iGaming, even when he was a 16-year-old working in marketing.

Even though he started his professional career outside of the iGaming industry, Chris quickly learned the relationship between an affiliate and an affiliate manager has to work both ways, and isn't a one-way street.

While Sasha is still relatively new to iGaming, her passion for her job is clearly evident and is a primary reason why she is flourishing.

After getting his start as a 19-year-old working for a poker room, Santiago has gone on to enjoy a long and fruitful career as an iGaming industry professional.

Born and bred in Las Vegas, Chris discusses how he got his start in the industry and why he feels we have barely “scratched the surface” when it comes to crypto casinos.

Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.”

Joshua has been with bet365 Partners for six years and discusses his sense of pride in representing one of the largest and most recognized brands in the gambling world.

Anton of Boomerang Partners explains that quality traffic is becoming harder to get and that being an "old" player in the market is no longer enough.

Joao Vaz (JoaoVaz), BetWinner Affiliates  - Issue 50, August 2021
A life-long sports fan and former Spanish TV football commentator, João from BetWinner is passionate about his job and thrilled to be working with sports betting affiliates.

Born in Russia and raised in Germany, Daniil from Konung Partners has always considered himself a "people person," and is always on the hunt for long-term affiliate partners.

An iGaming veteran of nearly 20 years, Anastasios discusses how the industry has changed and keys to forming successful relationships with affiliates.

Martin of GAMING1 has worked with some of the biggest brand names in the business and has always been a big believer of “serving the customer.”

With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value.

Svetlana explains why she enjoys working closely with iGaming affiliates and breaks down some of the unique attributes the emerging Megapartners program offers.

Adrian Toshkov (FriendsofDench), Friends of Dench Affiliates  - Issue 47, July 2020
A native of Bulgaria, Adrian’s past experience spanned from customer service to VIP manager to business development before becoming COO and co-founder of Dench eGaming Solutions.

After giving up a career with his family’s construction business, Phil jumped into the iGaming business and has settled in nicely as Betmaster’s Head of Marketing.

Ruslan believes that every affiliate manager should be positive, energetic, attentive to detail, consistent and a fast learner.

Johan loves the atmosphere of this industry. Of course it is a bit crazy, but he explains that is what makes it fun and interesting.

Fabiola Olaso (Faby VGA), Vista Gaming Affiliates  - Issue 45, October 2019
Fabiola emphasizes when it comes to the iGaming industry, what is cool, new and working today might be old and outdated very soon.

Niklas tells us how he made his way into the industry and what it takes to ensure that he and the affiliates he works with have fruitful relationships.

Adam emphasizes that being at the forefront of cryptocurrency gives his brands a certain authority in the market.

Vladimir explains that gambling on the go is on the rise, as players now want immediate access to betting options.

Valery explains how she went from an English tutor to working in the iGaming industry with Alpha Affiliates.

Lars' advice to other affiliates is to believe in yourself, stay yourself and take care of the players.

Iurii Tiupa (Friends of 7), Friends of 7 Affiliate Program  - Issue 42, October 2018
Thanks to a deep passion for the industry and a congenial office culture, Iurii has thrived as an affiliate manager.

Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates.

Laura O'Brien (LauraMrGreen), Mr Green Affiliate Program  - Issue 41, July 2018
Laura talks about the strength of Mr Green and how it stands out compared to other affiliate programs.

Thomas credits his love of sports and his 30 years of experience for where he has ended up today.

With experience as both an affiliate and operator in the iGaming industry, Maximilian Solz is committed to developing lasting relationships.

This affiliate manager discusses Bitcoin and how it can make the lives of affiliates and players that much easier.

Sara Klimper (Sara-lapalingo), Lapalingo Affiliate Program  - Issue 39, November 2017
Lapalingo's focus on "bettertainment" means Sara Klimper is always working on providing players with a safe and entertaining environment.

With over a decade of experience in the industry, Natasha Goffman takes pride in delivering a top-tier program to affiliates.

While working on his master's in Italy, Leone discovered the iGaming industry. The rest is history.

After holding other affiliate marketing positions at other companies, David Brabson is enjoying the work and learning involved in running Allegro Affiliates.

Edward Ihre (IhreConsulting), Ihre Consulting, Codeta/Codetaff  - Issue 37, February 2017
When running your own iGaming company and operations, every action has consequences and repercussions in other parts of your operation.

Having worked in the online gaming industry since 2010, Erik Karu went from head of online marketing at OlyBet to head of affiliates at OEG Partners.

Ioannis Pagounis was drawn to this industry because of the limitless potential. He stays on top of the most recent trends by working with Tipbet.

Geert says that working in the iGaming industry shares some similarities with the retail industry, and some of the same approaches work as long as you adjust your approach to reach your target audience.

After spending six years working for bet365 in operations, fraud and risk management, and administration, Jeff Chen has spent the last year working with affiliates as a performance marketing manager.
Topic: Sportsbook

A Dublin native who returned home to be head of casino at TradaCasino, Rachel says the recently relaunched affiliate program allows webmasters to see stats in real-time and offers no negative carryover on commissions.

Before signing on with mFortune Partners, James worked in marketing for NERO Pipeline Connections. Despite producing vastly different products, James says that the primary goal remains the same: success for the company and its partners.

Kobi says that brand loyalty to InterPartners' products, especially InterCasino, is the reason the company has been successful in the industry for nearly 20 years.

Stephanie explains the reasoning behind's strategy to target Asian communities in both Europe and Canada.

Stefan is an "unashamed Jean-Claude Van Damme fan" who believes strongly in Favourit's social gaming component.
Topic: Sportsbook

Christine says the industry isn't just about gambling anymore; it's about promoting entertainment, fun and letting the player make decisions.

Mark explains why Royal Panda spends as much time focusing on player retention as it does customer acquisition.

Laura's favorite part of working at bet365 is her daily communication with affiliates.

Jakob Persad (WagerOn), WagerOn Affiliate Program  - Issue 31, February 2015
Jakob from WagerOn has lived around the world, from Trinidad and Tobago, to Toronto, to Washington, D.C. and back to Trinidad.

Slava has a background in affiliate management in the mobile device management industry, and she believes that most online gambling affiliates don't work hard enough to gain their share of mobile visitors.

Faizel is a seasoned veteran in the affiliate industry. At Lotus Affiliates, he's able to blend old and new styles into an effective affiliate program.

Adnan talks about building Affiliate Republik from the ground up after leaving the ComeOn! affiliate program, which he also helped build.

Chris thinks social gaming is the wave of the future and he predicts that Facebook and Twitter will become a major part of the revenue model.

Hannah has watched the online gaming industry grow for five years and she's convinced it will continue to grow in the next five years.

Alex discusses marketing for charities, growing up with bet365 and competing with PokerStars.
Topic: Poker

bet365 offers multiple betting products through its program; Gavin works predominantly with the sportsbook.
Topic: Sportsbook

ComeOn! was named the Best Newcomer Affiliate Program at the 2012 iGaming Business Awards and promotes one brand of casino/sportsbook.

WBX Affiliates is a betting exchange that offers 50 percent revenue share for affiliates.
Topic: Sportsbook

Affiliate Edge provides creative affiliate management for nine online casino brands.

AffPower understands the power of localized content and the importance of doing it well.

Paddy Power's recent growth has spurred developments in its affiliate marketing plans.

BET-AT.EU offers customizable bonuses for players.

Cherry Affiliates is associated with the massive Scandinavian company Cherry, which is celebrating its 50th anniversary.

Colossus Bets is a sportsbook that offers enormous guaranteed jackpots.
Topic: Sportsbook

BrightShare brands all work exclusively with Microgaming software, and BrightShare has a heavy focus on mobile casinos.

NETELLER works with affiliates and operators to provide payment processing for online gaming.

Affiliate REPUBLIK launched in October, but the team running it has been in the industry for a long time.

Nigel discusses the iGB Affiliate Awards, player retention strategies and the crossover between the sportsbook and casino markets.
Topic: Sportsbook

Interviewee: Luis Sandel

A.J. Wiley (Terminal One), Face Up Gaming Affiliates  - Issue 22, October 2012
A.J. discusses the subscription model, the challenges of complying with U.S. poker regulations and how to effectively market Face Up Gaming.
Topic: Poker

Yoni Sidi, Winner Affiliates  - Issue 21, May 2012
Yoni Sidi discusses having multiple brands, why he doesn't offer sports betting and working at Playtech.

Davin Jacobson discusses rehabilitating a brand, delivering good customer service and outdoor sports.

Adnan Maslo discusses fee structures, the commonalities between the affiliate industry and the mortgage industry, and the joys of living in London.

Dmitri Brodov discusses recent developments in Russian gambling.

Nick discusses online poker and his experience in the video game industry.
Topic: Poker

Katy Stafford talks branding, payments and treating every affiliate as a VIP client.

Anthony Prissman discusses spamming, new active player terms and South African chocolate.

Stephanie Gould of BetCroc Affiliates discusses how her experience in Las Vegas brick-and-mortar casinos helps her as an affiliate manager.

Sivan talks about how rummy games are different from casino games, the value of boutique programs for affiliates and all the place she's lived.
Topic: Games

Yuval discusses the move from being an affiliate to an affiliate manager, the importance of integrity and why he prefers Facebook to Twitter.

Nicolas Fleiderman, Casino Creed Affiliates  - Issue 16, May 2011
Nicolas discusses the growing popularity of live games, his relationship with the Regent Casino in Bucharest and the changes he's seen in his time in the gaming industry.

Justin discusses what makes Win A Day and Slotland unique, the challenges of marketing slots-only sites and how to handle affiliates who spam.

George discusses managing a variety of brands, why he thinks overregulation is the biggest challenge facing the industry and why he doesn't have any good party stories.

Martin talks about his background in Czech sportsbooks, marketing with David Coulthard and why he uses multiple software providers.

James discusses the World Cup, marketing bet365's non-sportsbook sites and what makes the bet365 casino special.

Michael talks about building a new brand from the ground up, the advantages and disadvantages of Flash-based casinos and how to come back from making a mistake.

Steve Rubin would like to see the industry impose a "decency and competency" test to anyone wanting to become an online casino operator, to "weed out all the dopes who have managed to get gambling licenses."

Sarah Psaila (, Affiliate Program  - Issue 13, June 2010
Betsafe prides itself on being a company that maintains close contact with customers and business partners alike.

Not many of the affiliate managers have shared ownership in a castle, but Aaron O'Sullivan does!

Boris Chaykin has played a major role in making into one of Eastern Europe's most popular all-in-one gaming platforms.

Emma Lewis (emma), Royal Apollo Affiliates  - Issue 11, January 2010
When the folks behind Royal Apollo Affiliates built their program, they looked at top affiliate programs and read affiliate forums to see what is really important to affiliates.

Benjamin says immediate support is the key to building successful relationships with affiliates and strives to find resolutions to issues affiliates bring up in less than 24 hours.

Fredrik Wadstein says that affiliates know the "traditional" online casino model works, but Buzzluck's 3D casino offering gives affiliates something new and unique to promote while also giving players a better overall experience. Sounds like a win-win-win.

Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates.

Littlefield is relatively new to the online gambling industry, but she is soaking up the experience, using forums and social media to get to know affiliates beyond their business relationship.

Johnson says he didn't find the online gambling industry, but rather the online gambling industry found him, a self-proclaimed "geek with some HTML/CSS knowledge but no experience."

Renee says she builds trusts with affiliates by "telling it like it is" and not sugarcoating anything.

Paul Art (SuperiorShare), Deckmedia Affiliates  - Issue 9, June 2009
When he's not working with affiliates, Paul says he spends most of his free time producing music.

Dina discusses what makes Luck3 Casino different, how her program converts players and how she builds trust with affiliates.

Kate discusses why Pitbull went with Flash-based casinos, helping affiliates localize their marketing efforts and all the places she's lived.

Sami talks about using Rival software, taking a conservative approach with statistics and the challenges facing the industry.

Steffi from ReferBack discusses localized marketing, why ReferBack decided to enter the poker market and why she's proud to consider herself South African.

Lina talks about developing an award-winning commercial, the differences working with land-based and online-only brands, and why she wouldn't change anything about her life.

Grant Cook (Grant), Commission Warehouse  - Issue 7, January 2009
Grant discusses the benefits of working with a program focused on one brand, why Players Palace Casino developed its unique sign-up offer as it did and how he establishes trust with affiliates.

Rakesh Karan (rak), Lion Slots Affiliates  - Issue 7, January 2009
Rakesh talks about the pros and cons of living in Singapore, what I-Slots are and common SEO mistakes.

Shaun talks about running a site solely dedicated to rakeback, getting certified by Affiliate Guard Dog and being an Irishman in Costa Rica.
Topic: Poker

Neil discusses the effects of merging affiliates programs on affiliates, the strengths and weaknesses of the two main affiliate program models, and his worst football injuries.

Kaye discusses the Chinese-language market, why Klub8 offers live dealers and why Japanese was her favorite subject in school.

Margaret of PKR Affiliates discusses marketing in 10 languages, why the PKR staff is so friendly and why she wants to be Rebecca Ligero.
Topic: Poker

Evgeny of Betfair Partnerships discusses how their betting exchange works, some upcoming branding ideas and his experience as a phone bookie for Ladbrokes.

Martyn of Red Returns discusses his business relationship with Kate Garber, how he builds trust with affiliates and why he wants to be Michael Corfman.

Simon of EarnReal discusses why independent racebooks are better than ones attached to sportsbooks, how to market around major sporting events and what's different about EarnReal's statistics reporting package.

Rose of LottoElite talks about running a lottery-based affiliate program, why lotto is a lucrative opportunity for U.S. affiliates and LottoElite's upcoming products.
Topic: Lottery

Cassar, formerly Miss Malta, dishes about what it was like to compete for the Miss International and Miss Earth titles, as well as all the reasons affiliates should promote Chilipoker.

Bosci came to the online poker industry with a background in IT but loves his role as an affiliate manager. He also opens up about his eating habits, saying he's a serial cereal-for-dinner type of guy.
Topic: Poker

Katerina says starting online gambling career in customer support has been one of the keys to her success, because she learned everything about the industry in that role.

As the affiliate program for Playboy Gaming, PartnerLogic gives affiliates the opportunity to promote an online gaming experience tied to a world-famous brand.

Former archaeologist Aaron O'Sullivan says he enjoys his work in the online gambling industry, but if he were ever to leave, he would "be happy to go back to digging holes again."

We love affiliate managers who say the last thing they read was the GPWA Times Magazine.
Topic: Poker

Wilson says when he finished his education, he needed to find a job, any job. "The job I got just happened to be in the online gambling industry, and the rest is history!"

Lambert says she learned everything she knows about affiliate marketing from Paddy Power's affiliates.

Kirk says the keys to success as an affiliate are to have a marketing plan in place, produce quality content and update your site regularly, and be willing to spend money to make money.

This affiliate manager says Sloto' Cash focuses on providing visually stimulating offers and games with entertaining bonus rounds that engage the customer's senses.

When Leighton interviewed for the job, she had no idea what an affiliate was and had never played in an online casino, but she learned quickly on the fly, earning a nomination for a Best Affiliate Manager award.

Tomas (tomas_ellmountgaming), Full Tilt Poker Affiliate Program  - Issue 2, October 2007
Eliasson got his start in the industry working for Ladbrokes and joined Poker Host last year.
Topic: Poker

Carlo (Carlo), Golden Arch Partners  - Issue 2, October 2007
Carlo says GA Partners is part of the GPWA to build trust with affiliates.

Kate says the level of professionalism, the teamwork and the loyalty at WagerProfits exceed any of her other professional experiences.

BrightShare is the affiliate program of the Jackpot Factory Group, and its affiliate manager, Lloyd Apter, says affiliates should focus on what they're good at and outsource the rest.

Costa del Poker offers affiliates lifetime commissions between 25-45 percent, with GPWA members earning a minimum of 35 percent.

Roxy Affiliates has been in operation since 2002 and represents Roxy Palace and Casino Splendido. Affiliate Manager Nicole Fenwick says diversification of marketing and promotional efforts will lead affiliates to long-term success.

Wager Junction's mission is to offer their affiliates outstanding marketing opportunities in online gambling, along with the ability to manage their marketing efforts via a user-friendly management platform and take an active role in addressing the challenges of affiliate marketing in the 21st century.

Damian Stevens (DamianEverest), Affiliated Web Attractions  - Issue 1, May 2007
Damian Stevens says affiliates are the heart of their business, and AWA's goal is to become the premier affiliate program in respect to true global integration of affiliate marketing.

As an affiliate manager for, Marcela says she works hard to develop relationships with affiliates to help build their business.

The Casino Rewards affiliate program offers 35 percent commission to all affiliates, with no negative carryover.

As the marketing manager for ReferBack, Grant Laubscher focuses on relationships, communication, support and providing a state-of-the-art product offering.

Martyn Beacon says he loves the fast pace and the people and companies that populate the online gambling industry.

Pierrick Leveque (prk), Virgin Games Affiliates  - Issue 1, May 2007
Pierrick Leveque says his job at Virgin Games Affiliates is to make sure affiliates feel comfortable investing time and energy into promoting their brands.

Jon Farrell started in the gambling industry as a croupier and says the best way to start a business relationship with an affiliate is to offer free beer, then talk shop at an industry gathering.

Kerryn (Kerryn GSN), Golden Star Network  - Issue 1, May 2007
Kerryn Frank says she loves the daily challenges she's presented with as an affiliate manager in the online gambling industry.

Gustav Lipcsey says GNUF offers affiliates flexibility and customized solutions in terms of payment methods, marketing material and statistical reports.

Claire Leighton says that maintaining personal relationships with business partners makes the working day nicer for everyone.

Jon-Jon Keegan believes that keeping affiliates informed and providing unique and fresh content, as well as providing on-time payments, are of utmost importance for an affiliate program.

Nadine Cassar works to build long-lasting relationships with affiliates through open communication and a continuous exchange of information.