GPWA Times Magazine Issue 20 at a Glance

Is your aim for a Google top spot hurting your business?
Affiliates need to know how to gain the top spots on Google's SERPS--without being mistaken for spam. »

How to fix penalties and become a fearless SEO
Building a link profile without triggering penalties from Google's algorithms can be tricky, but it's worth learning how to do. »

Vertical leap: Driving player deposits through targeted promotions
It's critical for affiliates to know their audience when promoting poker, bingo, casino games and sports betting. »

Seeing the light: More U.S. state governments get on board with Internet gambling
In the wake of the historic DOJ ruling on the Wire Act, 32 U.S. states have moved to regulate some form of online gambling. »

Federal and state taxation of Internet gambling -- deposit tax vs. GGR tax
Two different models have been suggested for taxing online gambling. Here's a rundown of how each one works. »

Regulated, widespread online gaming in the USA is coming -- but not right now
The brick-and-mortar casino industry has put itself behind the push for online gaming, but the slow pace of legal change means it may be a while before it becomes widespread throughout the U.S. »

How important is brand recognition when choosing affiliate programs to work with?
The role of brand recognition in affiliate marketing can be a tricky one for affiliates to navigate. »

Lower margins? Maybe. High Rollers? Definitely.
Live dealer online casinos bring the experience of a brick-and-mortar casino trip to the online gaming world--and they're proving popular. »

Good security is a competitive advantage
Security is not just a necessary evil for website owners. A solid security system is critical in building customer confidence. »
Affiliate Interviews

Andy Edwards talks bingo, handling Google Panda updates and knowing your competition. »

Gary Menges discusses his online poker league, merchandising and why he wants to go back in time. »

Daniel talks "friki" betting, upcoming projects and client loyalty. »

Nicky discusses rakebacks, stolen content and the poker market in Serbia. »

Aidan talks offline marketing, free stuff and the importance of patience. »
From the Forums
How do you like to be contacted by affiliate managers?
In general, GPWA members like their initial contact e-mails to be concise, personal and not too salesy. »
Affiliate Manager Interviews

Dmitri Brodov discusses recent developments in Russian gambling. »

Nick discusses online poker and his experience in the video game industry. »
APCW Wall of Shame
The public faces of Full Tilt Poker give a masterclass in how not to handle a PR problem... or a business.»
Seal of Approval
GPWA seal recognizes honorable webmasters
With 369 new portals added since the last update, program manager Steve Corfman says it is "heartening to see so many new webmasters start off on the right foot." »
Webmaster News
Bally Technologies acquires Chiligaming
The slot machine manufacturer hopes to helps its casino customers move comfortably into online gaming. »
Calvin Ayre indicted, domain seized
Bodog execs were charged with running an illegal gambling business and money laundering. »
William Hill reaches deal with Passoker
Passoker is a non-skilled sports betting game that will soon be offered as part of William Hill Online. »
Issue 20