Recent GPWA Times Magazine Articles

5 Big Affiliate Marketing Trends for 2023
As the calendar turns to a new year, Lee-Ann Johnstone looks into her crystal ball and predicts what to expect in the coming months and how the iGaming industry should respond. »

Balancing Act
Is it possible to generate quality content and earn high Google rankings? Andy Heaford from explains the tradeoff between the two and how to find the correct balance. »

A Fond Farewell to Maria Florides
The industry lost a legend in November, when GPWA Program Manager Maria Florides passed away suddenly. In this issue, we share some of the sincere condolences and fond remembrances that filled the GPWA forums after her passing.  » Rankings
Courtesy of, we list the most popular online gaming sites over the past year, along with their change in ranking compared to last year. »

Land of Opportunity
As the world continues to shift and digitalization proliferates as a result of the pandemic, the importance of developing communities for affiliates and operators is more important than ever. »

Forecasting the Future
The fickle nature of the iGaming industry makes it vital for sports betting affiliates and operators to think forward. »

Maple Leaf Under the Microscope
With Ontario iGaming still in its infancy, here is a road map to success for affiliates in this populous and potentially lucrative market. » Rankings
Courtesy of, we list the highest overall ranking iGaming bingo sites from 2021 with their change in ranking compared to 2020.  »

The Ascent of Women's Sports Betting
Christina Thakor-Rankin of 1710 Gaming emphasizes the importance for affiliates and operators to take advantage of the rise in women’s sports betting as the Women’s World Cup beckons.  »

Essentials of Having a Plan B
We all have an undeniable intrinsic loyalty to how we expect our affiliate business to turn out. However, putting all your eggs into one basket can be dangerous and, thus, developing a Plan B is vitally important.  »
Affiliate Interviews

Living by a motto that requires persistent preparation, "AVC-Invest" manages to juggle 20 iGaming affiliate sites while working a full-time finance job, raising a family and playing poker. »

With 15 years as an iGaming affiliate under his belt, "MJM" is changing with the times, but it's his experience that sets the groundwork for his success.  »

Sports bettor-turned-affiliate, "Theratman" isn't stressing the details as he and his team form a unique mix of skills. »

He's been a professional poker player, trader and VIP manager, but these days "peter-burton" is enjoying his career as an iGaming affiliate in the Land Down Under. »

After 25 years in the business, "ocreditor" still has his hands on the pulse of the online gambling industry. »

Fueled by his passion for sports and writing, "rknuppel" has prospered in the iGaming industry for two decades as a dedicated content expert, rising sports betting affiliate and fervent domain flipper.  »

On a whim, "PaulEchere" launched an iGaming affiliate site a few years ago and is relishing in the "never-a-dull-moment" part-time life as a webmaster. »

After spending 30 years in the information technology space, "nwalker" pivoted into the affiliate world and has carved his niche as a Live Casino authority.  »

Since he was a young boy, "Betarena" always had the burning desire to own his own company and he used that passion to become a successful affiliate webmaster.  »

Steve got started in the industry after cashing a couple of lucrative horse racing wagers, but after nearly a decade in the business he still considers himself a "part-time" player. »
Affiliate Manager Interviews

A former journalist from Athens, George found his way into the iGaming industry through a friend “by accident” and now thoroughly enjoys his role as an affiliate manager.  »

Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.” »

Joshua has been with bet365 Partners for six years and discusses his sense of pride in representing one of the largest and most recognized brands in the gambling world. »

Martin of GAMING1 has worked with some of the biggest brand names in the business and has always been a big believer of “serving the customer.”  »

With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value.  »

Adam emphasizes that being at the forefront of cryptocurrency gives his brands a certain authority in the market. »

Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates.  »

Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »

The Casino Rewards affiliate program offers 35 percent commission to all affiliates, with no negative carryover. »
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