A Brave New World
An unimaginable pandemic has prompted formerly reluctant jurisdictions to dip their toes in the iGaming pool, which has created prime opportunities for both affiliates and operators. »
Back to the Future
As the world adjusts to a "new normal" in the wake of the pandemic, changes in player habits and behavior could lead affiliates into a new era of multi-channel opportunities. »
Is Esports Ready to Erupt?
The esports vertical continues to thrive. With new markets, evolving technology and increasing player participation, now is the time for affiliates to take notice. »
Preparing for Google Page Experience
For iGaming affiliates, understanding what it all means will be vital for maintaining current visibility and revenue streams. »
iGaming site rankings
We present rankings for iGaming sites before and after the pandemic hit, courtesy of iGamingDirectory.com, a free online service available to GPWA private members and sponsors. »
Virtual Events: The New Reality
As the 2020 calendar of live events was wiped out by COVID-19, the iGaming industry pivoted to virtual events. Lee-Ann Johnstone explains why and how you need to learn to make the most of the "new normal" of networking and lead generation. »
Customers, COVID, commission and change
With a global pandemic creating greater obstacles for iGaming affiliates and operators, Christina Thakor-Rankin wonders what our industry will look like in life after lockdown. »
Forecasting 2021
With a turbulent 2020 coming to an end, the iGaming industry has reason for optimism in the New Year, thanks to esports, cryptocurrency and increasing customer demand. »
The art of link building and content marketing
The iGaming waters have been muddied by a global pandemic. Now, more than ever, affiliates and operators need to employ a strategic marketing and link building strategy that gets their brand message in front of the right audience. »
Still cranking after more than two decades in the affiliate business, this former chemist and current workout warrior continues to evolve, adapt and prosper. »
A voracious reader all his life, "artrust99" has gone from being a curious gamer as a kid to a self-taught and successful SEO expert and affiliate marketer. »
He's been a professional gambler and a part-time pool "shark." But for his day job, "LegalBetAndy" manages LegalBet affiliate sites in some of the biggest markets in the world. »
An iGaming of well over a decade, "Juan Roman" has taken the "content is king" mantra to a whole new level, while continuing to evolve in other sectors of the industry. »
This aptly named affiliate has transitioned from predicting weather models on-air to leading the fight against a growing number of rouge online casinos. »
While he has no plans to leave his full-time gig in the finance world, this part-time affiliate is fuelled by his passion for poker, writing and coaching. »
An iGaming veteran of nearly 20 years, Anastasios discusses how the industry has changed and keys to forming successful relationships with affiliates. »
With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value. »
Svetlana explains why she enjoys working closely with iGaming affiliates and breaks down some of the unique attributes the emerging Megapartners program offers. »
A native of Bulgaria, Adrian’s past experience spanned from customer service to VIP manager to business development before becoming COO and co-founder of Dench eGaming Solutions. »
After giving up a career with his family’s construction business, Phil jumped into the iGaming business and has settled in nicely as Betmaster’s Head of Marketing. »
Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »