New Markets, New Mindsets for Affiliates
Long gone are the days of relying on flashy bonuses. Affiliates now need to focus on real value, brand integrity, and user experience to win over regulated markets. »
iGamingDirectory.com Rankings
We list the most popular casino sites of 2024, along with their change in ranking compared to the year before. »
Bonus Wars: Your Profits at Risk
Fraudsters are weaponizing iGaming incentives, threatening affiliate earnings and operator sustainability. »
The digital divide
Stay ahead of the curve and future-proof your affiliate business by understanding the needs and preferences of the next generation of players. »
Mobile-first iGaming mastery
Maximize your mobile iGaming potential with these proven strategies to boost engagement, traffic, and revenue. »
Betting on integrity
iGaming industry veteran Claire Adamou shares her expert insights on why ethical and moral principles are crucial for long-term success in the evolving affiliate landscape. »
The Rise of Sweepstakes Casinos
Erica Anderson from Income Access explains what affiliates should know about this rapidly growing, yet controversial vertical. »
Tribal Triumph
Gaming lawyers Behnam Dayanim and Derril Jordan discuss the Supreme Court decision that is reshaping iGaming in the U.S. »
Long-time GPWA member "TravG" shares how two decades of SEO savvy, U.S.-focused strategy, and old-school persistence have kept him thriving in a turbulent industry. »
Drawing from his deep understanding of SEO intricacies, "Niko" shares the invaluable lessons gained from his successful journey in the iGaming industry. »
Amid the realities of war, "Tribuna" discusses how his digital media company has excelled in the affiliate marketing world by leaning on a mix of compelling content, SEO strategies, and social media. »
With a storied past that includes dodging Russian mobsters and making side-hustle money on the felt, "Ken" spills the secrets of a colorful career and his turbulent journey as an iGaming affiliate. »
From his childhood in the Middle East to becoming a sustainable webmaster, "BetterWorldCasinos" explains how his upbringing led to a journey committed to redefining the rules. »
The Head of PIN-UP Partners shares her journey from office manager to industry leader, revealing her secrets to success and what she loves most about the iGaming world. »
As an affiliate manager since 2017, Helen highlights some of the skills and traits that led her to being shortlisted for Best Affiliate Manager in 2021. »
Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.” »
Joshua has been with bet365 Partners for six years and discusses his sense of pride in representing one of the largest and most recognized brands in the gambling world. »
Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »