Recent GPWA Times Magazine Articles

Navigating iGaming Affiliation in the US
Erica Anderson from Income Access explores the challenges and evolving landscape of U.S. online gambling and how affiliates can take advantage.  »

Online Casino Content: The Secret to Acquiring and Retaining Players
While online casinos are a proven revenue driver, there is a remarkable dearth of quality content. Matthew Showell from Snap Call Media explains how affiliates can tap into this market. »

Using BI to Elevate your iGaming Affiliate Game
Actionable tips and advice on how business intelligence tools can increase traffic, boost conversions, and grow your affiliate revenue.  » Rankings
We list the most popular online sports betting sites in the first three quarters of 2023, along with their change in ranking compared to the year before.  »

Pros and Cons of AI Writing Tools
Artificial intelligence is quickly becoming an essential tool for affiliate marketers, but there are still limitations as to how much it can help with producing consistent quality content.  »

Parasite SEO
While many affiliates may be well aware of parasite SEO, many don't know where to start. The fact is that it's becoming even more present, especially after the core update in March.  »

The Proliferation of Crypto Payments
With some one billion people using it around the world, cryptocurrency continues to flourish in the iGaming space, but there are also still plenty of challenges.  » Rankings
We list the most popular online casino sites in 2022, along with their change in ranking compared to the year before.  »

The Gambling Act White Paper: What does it mean for affiliates?
The U.K. Gambling Act Review introduced a plethora of impactful changes that will affect the entire industry. U.K. gambling regulatory lawyer Melanie Ellis provides an overview of the key changes. »

5 Big Affiliate Marketing Trends for 2023
As the calendar turns to a new year, Lee-Ann Johnstone looks into her crystal ball and predicts what to expect in the coming months and how the iGaming industry should respond. »
Affiliate Interviews

From sales to iGaming, "johan_s" reveals how a multifaceted career path has led to success in the affiliate marketing world.  »

He may be in a different career than he planned, but that hasn't stopped "efialtis" from serving up flexibility and commitment to his crypto casino visitors.  »

What started as a love for video games has turned into a philosophy behind edgarf76's extended run as an iGaming affiliate.  »

Despite being a skeptic at first, "bitcasinorank's" relatively new venture as an iGaming affiliate continues to evolve as he dives deeper and deeper into the industry.  »

Living by a motto that requires persistent preparation, "AVC-Invest" manages to juggle 20 iGaming affiliate sites while working a full-time finance job, raising a family and playing poker. »

With 15 years as an iGaming affiliate under his belt, "MJM" is changing with the times, but it's his experience that sets the groundwork for his success.  »

Sports bettor-turned-affiliate, "Theratman" isn't stressing the details as he and his team form a unique mix of skills. »

He's been a professional poker player, trader and VIP manager, but these days "peter-burton" is enjoying his career as an iGaming affiliate in the Land Down Under. »

After 25 years in the business, "ocreditor" still has his hands on the pulse of the online gambling industry. »

Fueled by his passion for sports and writing, "rknuppel" has prospered in the iGaming industry for two decades as a dedicated content expert, rising sports betting affiliate and fervent domain flipper.  »
Affiliate Manager Interviews

Guy discusses his journey from diamonds to iGaming, the potential of crypto gambling, and the keys to successful affiliate relationships. »

Ready for career growth, Alona took on the new role of affiliate manager and quickly realized it was the right choice for her.  »

As an affiliate manager since 2017, Helen highlights some of the skills and traits that led her to being shortlisted for Best Affiliate Manager in 2021. »

A former journalist from Athens, George found his way into the iGaming industry through a friend “by accident” and now thoroughly enjoys his role as an affiliate manager.  »

Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.” »

Joshua has been with bet365 Partners for six years and discusses his sense of pride in representing one of the largest and most recognized brands in the gambling world. »

With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value.  »

Adam emphasizes that being at the forefront of cryptocurrency gives his brands a certain authority in the market. »

Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates.  »

Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »
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