Recent GPWA Times Magazine Articles
Articles
AI is Putting Traffic Under the Microscope
New behavioral signals can reveal the value of players that traditional acquisition metrics overlook. »
New behavioral signals can reveal the value of players that traditional acquisition metrics overlook. »
Alberta's Regulated iGaming Market: What Affiliates Need to Know
How the province's rules reshape affiliate marketing, and what to fix before your next campaign. »
How the province's rules reshape affiliate marketing, and what to fix before your next campaign. »
Engage Fans. Monetize the Moment.
The old playbook is dead, so the question is no longer how to get more traffic. It's how to get more out of the visitors already on your site. »
The old playbook is dead, so the question is no longer how to get more traffic. It's how to get more out of the visitors already on your site. »
Prediction Markets and the Affiliate Advantage
Why this emerging and controversial vertical may be the most affiliate-friendly product in iGaming today. »
Why this emerging and controversial vertical may be the most affiliate-friendly product in iGaming today. »
Trust Isn't A Feeling, It's A Discipline
Why affiliate relationships break down, and how to build the kind of trust that actually repairs. »
Why affiliate relationships break down, and how to build the kind of trust that actually repairs. »
The Year of the AI Agent
2025 was about vibe coding and generating content faster. 2026 is about having a junior employee who never sleeps. »
2025 was about vibe coding and generating content faster. 2026 is about having a junior employee who never sleeps. »
Turning Kicks into Clicks
How affiliates should prep, pivot and profit from the World Cup and other major event traffic spikes. »
How affiliates should prep, pivot and profit from the World Cup and other major event traffic spikes. »
What Makes a Program Affiliate Friendly?
Long-term growth starts when programs focus on being affiliate friendly every step of the way. »
Long-term growth starts when programs focus on being affiliate friendly every step of the way. »
Traffic that Gains Traction
Use behavior and motivation as the blueprint for content that converts. »
Use behavior and motivation as the blueprint for content that converts. »
7 Steps for Affiliates to Negotiate Better Deals
Securing iGaming affiliate deals goes beyond commissions. It's about proving your value, building relationships, and knowing when to push back. »
Securing iGaming affiliate deals goes beyond commissions. It's about proving your value, building relationships, and knowing when to push back. »
Affiliate Interviews
Affiliate Manager Interviews
The Promo Brand Team Lead at V.Partners discusses why the affiliate program took the caps off Tier 1 and Tier 2 traffic. »
As a Senior Affiliate Manager at N1 Partners, Daria speaks about how she found her way into the industry and why N1 Partners' multi-brand setup keeps her work interesting. »
A strategic advisor at 1xBet, Simon explains why he chose the affiliate program and how he sees the future of affiliate marketing. »
Irene discusses her journey from the hospitality and real estate industries to her current role of affiliate manager with Campeon Affiliates. »
Kaleb shares how his fascination with cryptocurrency sparked a successful career in the dynamic world of iGaming affiliate marketing. »
The Head of PIN-UP Partners shares her journey from office manager to industry leader, revealing her secrets to success and what she loves most about the iGaming world. »
As an affiliate manager since 2017, Helen highlights some of the skills and traits that led her to being shortlisted for Best Affiliate Manager in 2021. »
Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.” »
Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates. »
Cassar, formerly Miss Malta, dishes about what it was like to compete for the Miss International and Miss Earth titles, as well as all the reasons affiliates should promote Chilipoker. »
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