Recent GPWA Times Magazine Articles
Articles
7 Steps for Affiliates to Negotiate Better Deals
Securing iGaming affiliate deals goes beyond commissions. It's about proving your value, building relationships, and knowing when to push back. »
Securing iGaming affiliate deals goes beyond commissions. It's about proving your value, building relationships, and knowing when to push back. »
Affiliates vs. Algorithms
Why the rise of AI in performance marketing is both a serious threat and a golden opportunity for iGaming affiliates. »
Why the rise of AI in performance marketing is both a serious threat and a golden opportunity for iGaming affiliates. »
Stay in Your Lane
To rank, resonate, and last as an affiliate, you don't have to write about everything. Focus instead on covering your chosen topic so thoroughly that no one else can match it. »
To rank, resonate, and last as an affiliate, you don't have to write about everything. Focus instead on covering your chosen topic so thoroughly that no one else can match it. »
More Than a Link: How iGaming Affiliates Can Turn Posts Into Players
SEO may get you indexed, but social media builds the relationships that convert. Why connection, compliance, and content with personality are the new pillars of affiliate success. »
SEO may get you indexed, but social media builds the relationships that convert. Why connection, compliance, and content with personality are the new pillars of affiliate success. »
How to Truly Connect with iGaming Players
When iGaming content is written with authenticity and feels native, players stay longer, convert better, and trust your brand. »
When iGaming content is written with authenticity and feels native, players stay longer, convert better, and trust your brand. »
New Markets, New Mindsets for Affiliates
Long gone are the days of relying on flashy bonuses. Affiliates now need to focus on real value, brand integrity, and user experience to win over regulated markets. »
Long gone are the days of relying on flashy bonuses. Affiliates now need to focus on real value, brand integrity, and user experience to win over regulated markets. »
iGamingDirectory.com Rankings
We list the most popular casino sites of 2024, along with their change in ranking compared to the year before. »
We list the most popular casino sites of 2024, along with their change in ranking compared to the year before. »
Bonus Wars: Your Profits at Risk
Fraudsters are weaponizing iGaming incentives, threatening affiliate earnings and operator sustainability. »
Fraudsters are weaponizing iGaming incentives, threatening affiliate earnings and operator sustainability. »
The digital divide
Stay ahead of the curve and future-proof your affiliate business by understanding the needs and preferences of the next generation of players. »
Stay ahead of the curve and future-proof your affiliate business by understanding the needs and preferences of the next generation of players. »
Mobile-first iGaming mastery
Maximize your mobile iGaming potential with these proven strategies to boost engagement, traffic, and revenue. »
Maximize your mobile iGaming potential with these proven strategies to boost engagement, traffic, and revenue. »
Affiliate Interviews
Affiliate Manager Interviews
A strategic advisor at 1xBet, Simon explains why he chose the affiliate program and how he sees the future of affiliate marketing. »
Darina from Boomerang Partners talks about her path in affiliate marketing, the value of trust, and why real connections always come first. »
Irene discusses her journey from the hospitality and real estate industries to her current role of affiliate manager with Campeon Affiliates. »
Kaleb shares how his fascination with cryptocurrency sparked a successful career in the dynamic world of iGaming affiliate marketing. »
The Head of PIN-UP Partners shares her journey from office manager to industry leader, revealing her secrets to success and what she loves most about the iGaming world. »
As an affiliate manager since 2017, Helen highlights some of the skills and traits that led her to being shortlisted for Best Affiliate Manager in 2021. »
Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.” »
Joshua has been with bet365 Partners for six years and discusses his sense of pride in representing one of the largest and most recognized brands in the gambling world. »
Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates. »
Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »
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