Recent GPWA Times Magazine Articles
Articles
Prediction Markets and the Affiliate Advantage
Why this emerging and controversial vertical may be the most affiliate-friendly product in iGaming today. »
Why this emerging and controversial vertical may be the most affiliate-friendly product in iGaming today. »
Trust Isn't A Feeling, It's A Discipline
Why affiliate relationships break down, and how to build the kind of trust that actually repairs. »
Why affiliate relationships break down, and how to build the kind of trust that actually repairs. »
The Year of the AI Agent
2025 was about vibe coding and generating content faster. 2026 is about having a junior employee who never sleeps. »
2025 was about vibe coding and generating content faster. 2026 is about having a junior employee who never sleeps. »
Turning Kicks into Clicks
How affiliates should prep, pivot and profit from the World Cup and other major event traffic spikes. »
How affiliates should prep, pivot and profit from the World Cup and other major event traffic spikes. »
What Makes a Program Affiliate Friendly?
Long-term growth starts when programs focus on being affiliate friendly every step of the way. »
Long-term growth starts when programs focus on being affiliate friendly every step of the way. »
Traffic that Gains Traction
Use behavior and motivation as the blueprint for content that converts. »
Use behavior and motivation as the blueprint for content that converts. »
7 Steps for Affiliates to Negotiate Better Deals
Securing iGaming affiliate deals goes beyond commissions. It's about proving your value, building relationships, and knowing when to push back. »
Securing iGaming affiliate deals goes beyond commissions. It's about proving your value, building relationships, and knowing when to push back. »
Affiliates vs. Algorithms
Why the rise of AI in performance marketing is both a serious threat and a golden opportunity for iGaming affiliates. »
Why the rise of AI in performance marketing is both a serious threat and a golden opportunity for iGaming affiliates. »
Stay in Your Lane
To rank, resonate, and last as an affiliate, you don't have to write about everything. Focus instead on covering your chosen topic so thoroughly that no one else can match it. »
To rank, resonate, and last as an affiliate, you don't have to write about everything. Focus instead on covering your chosen topic so thoroughly that no one else can match it. »
More Than a Link: How iGaming Affiliates Can Turn Posts Into Players
SEO may get you indexed, but social media builds the relationships that convert. Why connection, compliance, and content with personality are the new pillars of affiliate success. »
SEO may get you indexed, but social media builds the relationships that convert. Why connection, compliance, and content with personality are the new pillars of affiliate success. »
Affiliate Interviews
Affiliate Manager Interviews
Miruna of Rainbet Partners talks about what sets a crypto casino apart for affiliates used to traditional programs. »
As a Senior Affiliate Manager at N1 Partners, Daria speaks about how she found her way into the industry and why N1 Partners' multi-brand setup keeps her work interesting. »
A strategic advisor at 1xBet, Simon explains why he chose the affiliate program and how he sees the future of affiliate marketing. »
Irene discusses her journey from the hospitality and real estate industries to her current role of affiliate manager with Campeon Affiliates. »
Kaleb shares how his fascination with cryptocurrency sparked a successful career in the dynamic world of iGaming affiliate marketing. »
The Head of PIN-UP Partners shares her journey from office manager to industry leader, revealing her secrets to success and what she loves most about the iGaming world. »
As an affiliate manager since 2017, Helen highlights some of the skills and traits that led her to being shortlisted for Best Affiliate Manager in 2021. »
Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.” »
Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates. »
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