Recent GPWA Times Magazine Articles
Articles
5 Big Affiliate Marketing Trends for 2023
As the calendar turns to a new year, Lee-Ann Johnstone looks into her crystal ball and predicts what to expect in the coming months and how the iGaming industry should respond. »
As the calendar turns to a new year, Lee-Ann Johnstone looks into her crystal ball and predicts what to expect in the coming months and how the iGaming industry should respond. »
Balancing Act
Is it possible to generate quality content and earn high Google rankings? Andy Heaford from Legalbet.uk explains the tradeoff between the two and how to find the correct balance. »
Is it possible to generate quality content and earn high Google rankings? Andy Heaford from Legalbet.uk explains the tradeoff between the two and how to find the correct balance. »
A Fond Farewell to Maria Florides
The industry lost a legend in November, when GPWA Program Manager Maria Florides passed away suddenly. In this issue, we share some of the sincere condolences and fond remembrances that filled the GPWA forums after her passing. »
The industry lost a legend in November, when GPWA Program Manager Maria Florides passed away suddenly. In this issue, we share some of the sincere condolences and fond remembrances that filled the GPWA forums after her passing. »
iGamingDirectory.com Rankings
Courtesy of iGamingDirectory.com, we list the most popular online gaming sites over the past year, along with their change in ranking compared to last year. »
Courtesy of iGamingDirectory.com, we list the most popular online gaming sites over the past year, along with their change in ranking compared to last year. »
Land of Opportunity
As the world continues to shift and digitalization proliferates as a result of the pandemic, the importance of developing communities for affiliates and operators is more important than ever. »
As the world continues to shift and digitalization proliferates as a result of the pandemic, the importance of developing communities for affiliates and operators is more important than ever. »
Forecasting the Future
The fickle nature of the iGaming industry makes it vital for sports betting affiliates and operators to think forward. »
The fickle nature of the iGaming industry makes it vital for sports betting affiliates and operators to think forward. »
Maple Leaf Under the Microscope
With Ontario iGaming still in its infancy, here is a road map to success for affiliates in this populous and potentially lucrative market. »
With Ontario iGaming still in its infancy, here is a road map to success for affiliates in this populous and potentially lucrative market. »
iGamingDirectory.com Rankings
Courtesy of iGamingDirectory.com, we list the highest overall ranking iGaming bingo sites from 2021 with their change in ranking compared to 2020. »
Courtesy of iGamingDirectory.com, we list the highest overall ranking iGaming bingo sites from 2021 with their change in ranking compared to 2020. »
The Ascent of Women's Sports Betting
Christina Thakor-Rankin of 1710 Gaming emphasizes the importance for affiliates and operators to take advantage of the rise in women’s sports betting as the Women’s World Cup beckons. »
Christina Thakor-Rankin of 1710 Gaming emphasizes the importance for affiliates and operators to take advantage of the rise in women’s sports betting as the Women’s World Cup beckons. »
Essentials of Having a Plan B
We all have an undeniable intrinsic loyalty to how we expect our affiliate business to turn out. However, putting all your eggs into one basket can be dangerous and, thus, developing a Plan B is vitally important. »
We all have an undeniable intrinsic loyalty to how we expect our affiliate business to turn out. However, putting all your eggs into one basket can be dangerous and, thus, developing a Plan B is vitally important. »
Affiliate Interviews
Affiliate Manager Interviews
Being in the industry since 2007, Veselka has found iGaming to be a perfect match for her personality as she enjoys building strong relationships and helping partners learn and grow. »
A former journalist from Athens, George found his way into the iGaming industry through a friend “by accident” and now thoroughly enjoys his role as an affiliate manager. »
Denis, who says he feels “right at home” in the iGaming industry, talks about his Russian roots and explains Royal Partners’ “multi-tiered player retention system.” »
Joshua has been with bet365 Partners for six years and discusses his sense of pride in representing one of the largest and most recognized brands in the gambling world. »
Martin of GAMING1 has worked with some of the biggest brand names in the business and has always been a big believer of “serving the customer.” »
With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value. »
Adam emphasizes that being at the forefront of cryptocurrency gives his brands a certain authority in the market. »
Nina talks about the advantages of working for a leading bitcoin casino and how it benefits affiliates. »
Glazier, who joined bet365 in 2004, says operators need a strong product offering and a solid affiliate program in order to build successful relationships with affiliates. »
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