GPWA Times Magazine Issue 50 at a Glance

Articles Rankings
In this issue, we examine iGaming casino rankings from the database.  »

4 Pillars of Player Acquisition
In order to get ahead and acquire players, implementing a data-driven strategy that encompasses that basics of SEO is a must. »

Affinity Marketing
Lee-Ann Johnstone breaks down the concept of Affinity Marketing and how this emerging, emotion-based strategy can help turn your site's visitors into brand loyalists. »

A New Frontier
A bill that will legalize single-event sports betting passed the Senate of Canada in June and is expected to be an industry game-changer, opening up a vast opportunity for affiliates and operators. »

Does Creativity Scare You?
The fear of creativity can cause affiliate marketers to get stuck in their safety bubble where their success is measured solely by Google rankings and number of clicks. »
Affiliate Interviews

Alexis, whose username honors a supernatural from Spanish mythology, parlayed a chance meeting at a party in his country back in 2017 into a burgeoning career as an iGaming affiliate. »

There is no secret to Josy's long career as an iGaming affiliate. She's simply rolled up her sleeves and worked hard and smart for the last 15 years. »

A full-time professional sports bettor based in Bulgaria, Nedyalko has used the tools of his trade to carve out a steady stream of extra income as an iGaming affiliate. »
From the Forums
Debating the value of "no deposit" traffic
GPWA members discuss whether "no deposit" traffic is "worthless" or still considered "good traffic." »
Affiliate Manager Interviews

A life-long sports fan and former Spanish TV football commentator, João from BetWinner is passionate about his job and thrilled to be working with sports betting affiliates. »

Born in Russia and raised in Germany, Daniil from Konung Partners has always considered himself a "people person," and is always on the hunt for long-term affiliate partners. »
APCW Wall of Shame
The Chair of the U.K.'s Peers for Gambling Reform had some “interesting” takes for helping those with gambling problems.»
Issue 50