GPWA Times Magazine Issue 62 at a Glance
Articles
SEO may get you indexed, but social media builds the relationships that convert. Why connection, compliance, and content with personality are the new pillars of affiliate success. »
When iGaming content is written with authenticity and feels native, players stay longer, convert better, and trust your brand. »
Long gone are the days of relying on flashy bonuses. Affiliates now need to focus on real value, brand integrity, and user experience to win over regulated markets. »
We list the most popular casino sites of 2024, along with their change in ranking compared to the year before. »
Fraudsters are weaponizing iGaming incentives, threatening affiliate earnings and operator sustainability. »
Affiliate Interviews
From the Forums
Is it OK to use AI for my content briefs?
GPWA members weigh in on whether using AI to generate content briefs is a smart strategy or risky shortcut. »
GPWA members weigh in on whether using AI to generate content briefs is a smart strategy or risky shortcut. »
Affiliate Manager Interviews
Darina from Boomerang Partners talks about her path in affiliate marketing, the value of trust, and why real connections always come first. »
APCW Wall of Shame
Our newest inductee is the U.K.'s National Institute for Health and Care Excellence, which wants doctors to treat casual gambling like a health crisis.»
Issue 62
ISSUE 62 ADVERTISERS
