The content marketing myth
It's often said that content, content and more content is vital to driving traffic to and monetizing an affiliate website. But when it comes to the iGaming industry, engagement — not content — is the real king.
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Product selection: Why less is more
Selecting the right programs to work with can be a daunting task for affiliates. LeoVegas explains why a minimalist approach is often the most effective strategy.
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Farewell, GPWA Jim
The GPWA family was stunned in May by the sudden death of Jim Keith. Former colleague Vin Narayanan fondly remembers "GPWA Jim" as a likable character in industry circles, a loyal friend and, most importantly, a devoted husband.
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