GPWA Times Magazine Issue 38 at a Glance

The content marketing myth
It's often said that content, content and more content is vital to driving traffic to and monetizing an affiliate website. But when it comes to the iGaming industry, engagement — not content — is the real king. »

Product selection: Why less is more
Selecting the right programs to work with can be a daunting task for affiliates. LeoVegas explains why a minimalist approach is often the most effective strategy. »

Farewell, GPWA Jim
The GPWA family was stunned in May by the sudden death of Jim Keith. Former colleague Vin Narayanan fondly remembers "GPWA Jim" as a likable character in industry circles, a loyal friend and, most importantly, a devoted husband. »
Affiliate Interviews

From diamonds and jewelry to iGaming, this SEO expert has found his niche. »

Previously a risk management/finance department employee at Playtech, this affiliate now keeps his players up-to-date on the news in several languages. »

This research scientist turned his passion for sports betting into a second career. »


These two webmasters switched from running their own site to helping out their fellow affiliates. »
From the Forums
Some things I have learned as an iGaming affiliate
The GPWA community is made up of gambling affiliates with thousands of combined years of experience. Luckily, many of these industry veterans are always willing to share their thoughts and insights to offer recommendations and tips to fellow members. »
Affiliate Manager Interviews

With over a decade of experience in the industry, Natasha Goffman takes pride in delivering a top-tier program to affiliates. »

While working on his master's in Italy, Leone discovered the iGaming industry. The rest is history. »
APCW Wall of Shame
The prospect of online poker legislation in California for 2017 is dead. Plus, some previous Wall of Shame Inductees.»
Seal of Approval
GPWA Seal reflects webmaster trustworthiness
The GPWA Seal of Approval is awarded to gambling portal websites that meet our standards and that are affiliated with approved GPWA members who abide by the GPWA code of conduct. »
Issue 38