GPWA Times Magazine Issue 48 at a Glance
Articles
We present rankings for iGaming sites before and after the pandemic hit, courtesy of iGamingDirectory.com, a free online service available to GPWA private members and sponsors. »
As the 2020 calendar of live events was wiped out by COVID-19, the iGaming industry pivoted to virtual events. Lee-Ann Johnstone explains why and how you need to learn to make the most of the "new normal" of networking and lead generation. »
With a global pandemic creating greater obstacles for iGaming affiliates and operators, Christina Thakor-Rankin wonders what our industry will look like in life after lockdown. »
With a turbulent 2020 coming to an end, the iGaming industry has reason for optimism in the New Year, thanks to esports, cryptocurrency and increasing customer demand. »
The iGaming waters have been muddied by a global pandemic. Now, more than ever, affiliates and operators need to employ a strategic marketing and link building strategy that gets their brand message in front of the right audience. »
Communities are built on a sense of belonging. The affiliate marketing industry, however, is currently experiencing a belongingness deficit due to the abundance of choice and its inherent focus on numbers. »
Affiliate Interviews
From the Forums
Should sports betting affiliates consider shifting to another vertical amid a global pandemic?
Is it time for change after COVID-19 created a problem that sportsbook affiliates never thought of having to deal with? »
Is it time for change after COVID-19 created a problem that sportsbook affiliates never thought of having to deal with? »
Affiliate Manager Interviews
With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value. »
Svetlana explains why she enjoys working closely with iGaming affiliates and breaks down some of the unique attributes the emerging Megapartners program offers. »
APCW Wall of Shame
In effect, the new code released by the Industry Group for Responsible Gambling gives operators the green light to screw over their affiliates.»
Issue 48
