GPWA Times Magazine Issue 48 at a Glance

Articles
iGaming site rankings
We present rankings for iGaming sites before and after the pandemic hit, courtesy of iGamingDirectory.com, a free online service available to GPWA private members and sponsors. »

Virtual Events: The New Reality
As the 2020 calendar of live events was wiped out by COVID-19, the iGaming industry pivoted to virtual events. Lee-Ann Johnstone explains why and how you need to learn to make the most of the "new normal" of networking and lead generation. »

Customers. COVID, commission and change
With a global pandemic creating greater obstacles for iGaming affiliates and operators, Christina Thakor-Rankin wonders what our industry will look like in life after lockdown.  »

Forecasting 2021
With a turbulent 2020 coming to an end, the iGaming industry has reason for optimism in the New Year, thanks to esports, cryptocurrency and increasing customer demand. »

The art of link building and content marketing
The iGaming waters have been muddied by a global pandemic. Now, more than ever, affiliates and operators need to employ a strategic marketing and link building strategy that gets their brand message in front of the right audience. »

The affiliate race: From imagined communities to a sense of belonging
Communities are built on a sense of belonging. The affiliate marketing industry, however, is currently experiencing a belongingness deficit due to the abundance of choice and its inherent focus on numbers. »
Affiliate Interviews

An iGaming of well over a decade, "Juan Roman" has taken the "content is king" mantra to a whole new level, while continuing to evolve in other sectors of the industry.  »


This aptly named affiliate has transitioned from predicting weather models on-air to leading the fight against a growing number of rouge online casinos. »


While he has no plans to leave his full-time gig in the finance world, this part-time affiliate is fuelled by his passion for poker, writing and coaching. »
From the Forums
Should sports betting affiliates consider shifting to another vertical amid a global pandemic?
Is it time for change after COVID-19 created a problem that sportsbook affiliates never thought of having to deal with? »
Affiliate Manager Interviews


With Bitcasino at the forefront of cryptocurrency gaming, Agni believes it is wise for affiliates to work with crypto casinos since those players tend to have a higher lifetime value.  »



Svetlana explains why she enjoys working closely with iGaming affiliates and breaks down some of the unique attributes the emerging Megapartners program offers. »
APCW Wall of Shame
In effect, the new code released by the Industry Group for Responsible Gambling gives operators the green light to screw over their affiliates.»
Issue 48
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