GPWA Times Magazine Issue 55 at a Glance

5 Big Affiliate Marketing Trends for 2023
As the calendar turns to a new year, Lee-Ann Johnstone looks into her crystal ball and predicts what to expect in the coming months and how the iGaming industry should respond. »

Balancing Act
Is it possible to generate quality content and earn high Google rankings? Andy Heaford from explains the tradeoff between the two and how to find the correct balance. »

A Fond Farewell to Maria Florides
The industry lost a legend in November, when GPWA Program Manager Maria Florides passed away suddenly. In this issue, we share some of the sincere condolences and fond remembrances that filled the GPWA forums after her passing.  »
Affiliate Interviews

Living by a motto that requires persistent preparation, "AVC-Invest" manages to juggle 20 iGaming affiliate sites while working a full-time finance job, raising a family and playing poker. »

With 15 years as an iGaming affiliate under his belt, "MJM" is changing with the times, but it's his experience that sets the groundwork for his success.  »
From the Forums
Is It Too Late to Re-Enter the Casino Affiliate Business?
Can an affiliate who put his casino business on hold for nearly 10 years return to the industry and bring his sites back to life? »
Affiliate Manager Interviews

Being in the industry since 2007, Veselka has found iGaming to be a perfect match for her personality as she enjoys building strong relationships and helping partners learn and grow.  »

A former journalist from Athens, George found his way into the iGaming industry through a friend “by accident” and now thoroughly enjoys his role as an affiliate manager.  »
APCW Wall of Shame
In November, the Australian Communications and Media Authority announced that it would begin focusing on "affiliate services that promote and drive traffic to illegal online casinos."»
Seal of Approval
GPWA Seal Reflects Webmaster Trustworthiness
The GPWA Seal of Approval is awarded to gambling portal websites that meet our standards and that are affiliated with approved GPWA members who abide by the GPWA code of conduct.  »
Issue 55