GPWA Times Magazine Issue 33 at a Glance

Building links with reusable, reskinnable content on a budget
From creating apps and games to producing event-based content, there are plenty of low-cost ways for affiliates to boost their traffic. »

Sailing the seas of change: Preparing your affiliate business for 2016 and beyond
The online gambling industry is constantly changing, and affiliates must stay up to date with the latest trends in order to compete, both today and in the future. »

Mergers and acquisitions: How affiliates fit into the online gambling industry's 'new normal'
As operators band together to strengthen their positions in the competitive online gambling industry, affiliates are left wondering what their role will be going forward. »

New Jersey affiliates can no longer have it both ways
As of Nov. 1, 2015, affiliates who choose to promote regulated New Jersey casinos must stop promoting sites not regulated by the state to New Jersey residents. »

Player retention: It's not just for operators anymore
Affiliates have traditionally focused on acquiring new customers, rather than retaining the ones making them money. A shift in focus to player retention could aid an affiliate's bottom line. »

Daily fantasy sports' catch-22
The GPWA's Aaron Todd makes the argument that tournaments allowing multiple entries per player could eventually bring down the booming daily fantasy sports industry. »
Affiliate Interviews

GPWA member VegasMaster says that even though his sites offer content in so many different languages, almost none of it is translated and recycled. »

GPWA member pocketfives says the UIGEA was a wound that never fully healed for the U.S. online poker industry, including his site, and that Black Friday was the nail in the coffin. »

GPWA member edgarf76 says reputation is important for affiliate programs, and that he prefers to develop a rapport with affiliate managers based on trust rather than hard closes for top positions. »

At just 24 years old, MrBinaryAff has already built one of the top binary options affiliate sites on the Web. »
From the Forums
We lost 60-70% of our organic traffic – what happened?
GPWA Forum members help a fellow webmaster diagnose and find a solution to a problem that caused his sports betting affiliate site to suddenly see a massive drop in traffic. »
Affiliate Manager Interviews

Kobi says that brand loyalty to InterPartners' products, especially InterCasino, is the reason the company has been successful in the industry for nearly 20 years. »

Stephanie explains the reasoning behind's strategy to target Asian communities in both Europe and Canada. »
APCW Wall of Shame
Mojo Affiliates announced it was retroactively changing the GR88 affiliate program's commission structure, paying affiliates just a 5% commission on players who generate net revenue of $0 to $500.»
Webmaster News
Affactive, Revenue Jet shuttered in wake of arrests of owners
Gery Shalon and Ziv Orenstein were arrested in July at their homes in Israel. They are accused of engaging in "pump and dump" stock manipulation schemes dating back to 2011. »
Issue 33