GPWA Times Magazine Issue 22 at a Glance

Future Proofing SEO
The "rules" of SEO can change rapidly, so it's importance for affiliates not to rely on gimmicks that may soon become outdated. »

The art of the deal -- five tips for better negotiations with your affiliate manager
Negotiating with an affiliate manager can be tricky, but these do's and don'ts can help affiliates avoid some of the common pitfalls. »

Breaking the mold: How creative promotions can benefit affiliates
Creative promotions can help affiliates engage their audiences and target growing market segments such as mobile gaming. »

"Hmm... maybe poker really IS a game of skill!"
In a unique memorandom, the U.S. Dept. of Justice declares poker a game of skill under the Illegal Gambling Business Act, and draws a distinction between "an illegal gambling business" and "illegal gambling itself." »

Different strokes: Making sense of the PokerStars-Full Tilt settlement
Full Tilt and PokerStars have both settled to pay massive fines to the U.S. DOJ — and PokerStars has purchased Full Tilt. »
Affiliate Interviews

Dave discusses mobile bingo, Web design and why he's willing to pay for good content. »

Rod discusses the early days of SEO, how nongaming sites differ from gaming affiliate sites, and the failures of the Mexican postal system. »

Dan discusses why he focuses on sportsbooks, how being an affiliate differs from being an operator, and creating content for Euro2012. »

Ryan discusses the counterintuitive economics of offering tips, the pitfalls of moving from a U.S. to a U.K. host, and the perils of giving away anything for free. »

Mike discusses mobile and live dealer casinos, handling Google updates and the importance of promoting safe, secure brands. »
Affiliate Manager Interviews

Nigel discusses the iGB Affiliate Awards, player retention strategies and the crossover between the sportsbook and casino markets. »

Interviewee: Luis Sandel »

A.J. discusses the subscription model, the challenges of complying with U.S. poker regulations and how to effectively market Face Up Gaming. »
APCW Hall of Fame
The federal judge ruled poker to be a game of skill more than a game of chance, and reprimanded the DOJ for improperly vetting its expert witness.»
Seal of Approval
GPWA seal program surpasses 2,500 milestone
The program added 225 new seals since the last update, bringing the total number of sites represented to 2,539. »
Webmaster News
Issue 22