GPWA Times Magazine Issue 26 at a Glance

Using loyalty programs to increase player conversion and retention
A well-designed, well-executed loyalty program can do a lot to keep players coming back to the same site. »

Finding your customers: Customer experience is a critical component in designing geofencing solutions
Geolocation is important for both regulatory compliance and for effectively reaching your target market. »

Saving a sinking ship: How to identify and survive a Google penalty
In the wake of Google's Penguin 2.0 update, knowing how to bounce back after being penalized by the search engine giant is more important for affiliates than ever. »

Quick, seamless -- and very complicated
Here's a brief guide to how payment processing actually works. »

Expanding your affiliate presence
Social networking for affiliates can be challenging, with stiff competition and content overload. »

U.S. legislative roundup
Chances for passing sensible regulatory legislation on the federal level look dim, and only a little brighter at the state level. »
Affiliate Interviews

Keith discusses learning poker strategy, making money off no deposit bonuses and watching Dan Kelly's poker career. »

Paruyr discusses keeping his site unbiased, the latest from the Russian market and what it takes for a bookmaker to earn a 5/5 on his site. »

Matt discusses the U.K. bingo market, the importance of timely payments and why he doesn't really do SEO anymore. »

Ryan discusses the popularity of heads-up poker, finding a gap in the market and managing the time he spends posting on forums. »

Matt discusses placing his first bet, the "Punting Confessional" and his passion for horse racing. »

Florin talks about finding good tipsters, the economics of offering site picks and his secret time management software. »
From the Forums
WordPress vs. Joomla: Can you love them both?
GPWA forum members discuss the pros and cons of the Web's two most popular content management systems. »
Affiliate Manager Interviews

WBX Affiliates is a betting exchange that offers 50 percent revenue share for affiliates. »

Affiliate Edge provides creative affiliate management for nine online casino brands. »
APCW Hall of Fame
Gov. Christie signed an online gaming bill that allows any game offered in Atlantic City's casinos to be offered online to players in New Jersey. »
Webmaster News
Barton, PPA believe time is now for federal online poker legislation.
The Texas representative has introduced the Internet Poker Freedom Act to Congress. »
Yahoo beats Google in U.S. Web traffic
For the first time since May 2011, Yahoo had more unique visitors in a month than Google--and that's not even including Tumblr. »
LAC to move to new venue in 2014
To accommodate more visitors, the London Affiliate Conference is being held in the Earls Court Exhibition Centre. »
Issue 26