19 August 2009 GPWA Times Newsletter

GPWA TIMES August 19, 2009
New Affiliate Programs
The GPWA is excited to announce Centrebet Affiliates and Lottery Affiliates as new sponsors. They are pleased to be helping our industry grow as new members of the GPWA!

Industry News
BetOnSports founder reaches plea deal
Gary Kaplan, who faced 20 felony charges for his role in operating BetOnSports, will be sentenced to between 41 and 51 months in prison and forfeit $43.65 million.

Border hopping with Perspectives Weekly
J. Todd heads across the U.S. border and visits Canada this week to formally introduce Bodog Becky. He also updates the news from New York where an online gambling payment processor was indicted.

The first iGaming executive blog...with a twist
Bodog's Rebecca Liggero explains how maintaining an executive blog is an efficient marketing strategy.

PKR celebrating third birthday
The 3D online poker room is celebrating its third birthday and the registration of its 3,000,000th player to cap a year that saw more than a million new players join the site.

Income Access to power three affiliate programs
Income Access announced this week it will provide software for Nordic Bet Partners, Triobet Partners and Tobet Partners.

CryptoLogic licenses betting games to Ladbrokes
CryptoLogic will provide three games -- Bejeweled, Cubis and Jenga -- to the Ladbrokesgames.com Web site.

PokerStrategy.com to use Income Access software
The online free professional poker school will use the Income Access software to power its affiliate network.

RummyRoyal adds another popular game
RummyRoyal added Rummy 500 to its lineup this week. The game is frequently played in the U.S., Canada and Germany.

Tangra Poker launches affiliate program
The new program is powered by Income Access software and offers a three-tier commission structure.

New scratch card sites for NeoGames
NeoGames has collaborated with Nordic Entertainment to create a fully managed online scratch card operation.

Domain trading on BAC agenda
The Budapest Affiliate Conference, scheduled for Sept. 11-12, will have a live auction of premium domain names. It will also be possible to place bids online, by telephone or by leaving absentee bids with the auctioneer.

Casino Plex releases new suite of games
The online casino is introducing 11 new games, including eight video slot machines, two classic slots and a brand new arcade game called Fortune Keno.

The Virtual Casino introduces new affiliate program
The online casino's newest affiliate program, Refercasino.com, will offer affiliates lifetime revenue shares with no negative carryover.

Upcoming Conference

Budapest Affiliate ConferenceSept 10-13, 2009
Budapest Affiliate Conference
iGaming Business is moving from Barcelona to a new and exciting destination: Budapest. Come and take advantage of the event's trademark activities including strategic conference programs, networking, the Affiliate Series of Poker and, of course, exclusive parties every night.

EiG CopenhagenSept. 15-17
EiG Copenhagen
This three-day conference will feature fresh, relevant and insightful programs. There will be over a hundred industry specialists and plenty of high impact features to enhance your learning and networking.
Did You Know?
Only 8% of advertisers think Twitter is a "very effective" promotion tool; 50% think it's "somewhat effective" and 34% think it's "not very effective," according to a Harris Interactive poll.

Affiliate Program Sponsors

Places I've Played
Places I've PlayedThe "Places I've Played" Facebook application lets players you refer share with their friends the online and land-based places where they've gambled. And when their friends visit the online gambling sites they mention, you earn affiliate revenue.
More Details

Join Our Groups
FacebookPlease join the GPWA Facebook group. It's a great place to network with affiliates and affiliate managers and keep up with all the latest news and updates from the GPWA.
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LinkedInThe GPWA group in LinkedIn is a big help in networking with other GPWA members. It also identifies you as a GPWA member to other LinkedIn members.
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TwitterWe invite you to follow us at twitter.com/gpwa where we will be posting interesting tweets on major news of interest to affiliates.
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What do you think of caffeinated versus decaffeinated Google?
Google announced last week that it will be rolling out a new search algorithm code named "caffeine." The current search algorithm on Google has been dubbed "decaffeinated." So, for this week's poll we thought it was worth asking GPWA webmasters if they have tried the new Google search algorithm, and if they have, whether they like the results of the new incarnation better or worse than the existing decaffeinated algorithm? View poll
Last week's poll results: How confident are you about the future of online gaming now versus a year ago? View poll
Buzzy's World
The BuzzBuzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:
New MessagePaddy Power loses big after Tiger's collapse
New MessageCalifornia Indian tribe wants online poker legislation
New MessageBetOnSports founder Gary Kaplan reaches plea deal
New MessageGeorge Will pens pro-online gambling column
From The Forums
New MessageBulk rank-checking tool
baggsy writes:
Does anyone know of a bulk rank-checking tool (preferably free)? I know SEOmoz provides a rank checker in their pro subscription, but you have to input your keywords one-by-one. I have an Excel file where I store my long-tail keyword analysis, and would like to check my URL's rankings in Google for these terms. As you can imagine, checking them one-by-one would be an inefficient use of time, so if there's anything that will allow me to bulk upload a .csv then allow it to run through the results, that would be great! Any help is appreciated! read more
New MessageAnyone know what's going on with ewalletXpress?
New MessageFunny insults
PRIVATE FORUM TOPICS (Not a Private Member, Upgrade Now!)
New MessageForums and PR
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