13 November 2013 GPWA Times Newsletter

GPWA TIMES November 13, 2013
GPWA Times Magazine issue 26 now available online
In this issue, Lee Allen of Stickyeyes takes a look at whether current SEO tactics are helping or hurting site rankings and asks the probing question, "If SEO isn't dead, what now constitutes SEO?" Also in this issue, Mike Litson advises us how to survive a Google Penguin 2.0-inflicted penalty, Lindsay Kinimonth explains why effective geolocation is key to succeeding in the U.S. iGaming market and Vin Narayanan bemoans the sluggish, sorry state of federal and state gaming legislation in the U.S.

Industry News
Paddy Power announces Irish Open details
The buy-in will remain at 2,250 euros and the event will once again feature a 50,000-euro Sole Survivor promotion.

Perspectives Weekly: Skill games and New Jersey
Bwin.party has lost some investors as it moves forward in the licensing process in New Jersey. Plus, skill gaming could alter the landscape of the online gambling industry.

bet365 lines up offers for The Open
With the National Hunt season now underway, attention turns to Cheltenham as top jockeys and trainers gather for the annual meeting.

Clinton a 2-to-1 favorite in 2016 presidential race
William Hill has cut Hillary Clinton's odds to win the White House to 2-1 from 5-2, making her the odds-on favorite.

Make it a weekend to remember with bet365 Bingo
There's a 25,000-pound pot up for grabs in the Deal or No Deal Bingo Prize Night on Nov. 16.

Intertops offers $120,000 scoreboard race
Players can pocket a portion of the $30,000 bounty each week, with the top 250 players receiving bonuses up to $800 each week.

Get daily rewards from bet365 Mobile Casino
The more consecutive days on which you play in bet365's Mobile Casino, the greater the rate at which you're rewarded.

bet365 Poker offers $100,000 Premium Giveaway
Play at bet365 Poker's exclusive Premium Table cash games now for double the chance to win prizes in the $100,000 Premium Giveaway, which runs until Nov. 28.

Firebrand Affiliates announces new brand
Mermaid's Palace Online Casino offers a wide variety of weekly unique promotions and a long list of bonuses that cater to all types of players.

AffPower offers affiliates 100-euro signup bonus
New affiliates that join AffPower and generate 200 euros in revenue by Dec. 31, 2013 will receive an extra 100 euros.

Betfair releases new TV commercial
The advertisement shows off the Betfair Live Casino app, which users are able to play on using either their mobile phone or their laptop.

Casino UK player wins $36,000
The player known as "N.I." won the large sum by playing Hitman, a slot based on the film of the same name.

ETX Capital partners with Income Access
The companies have announced the launch of ETX Affiliates, which will be powered by Income Access' software.

Upcoming Conference

ICE Totally GamingFeb. 4-6, 2014
ICE Totally Gaming
Showcasing compelling innovation and expertise, ICE Totally Gaming is proud to be the largest and most comprehensive B2B gaming exhibition in the world. Bringing together international operators and suppliers from the betting, bingo, casino, lottery, mobile, online, social and street gaming sectors over three days, ICE Totally Gaming offers unrivaled opportunities to visitors and exhibitors alike.

London Affiliate Conference (LAC)Feb. 6-9, 2014
London Affiliate Conference (LAC)
LAC's conference sessions aim to provide a wealth of information with panels, presentations and exclusive insights from expert speakers. The relaxed atmosphere of these events encourages the open exchange of ideas and experiences. With 3,000 attendees expected, you will have plenty of opportunities to network with affiliates, affiliate managers, operators and speakers.

iGaming North AmericaMarch 19-21, 2014
iGaming North America
This year's conference will feature expert panels, lectures and workshops providing a thorough, comprehensive program covering opportunities, challenges, strategies and expectations related to the North American gaming industries' ongoing transition into the digital space.
Did You Know?
Bwin.party said its revenue fell 21 percent in the third quarter, partly due to action by Greek authorities to block Internet access to over 400 online gambling sites in the country.

Affiliate Program Sponsors

Meet The Affiliate

Meet Chris, the man behind PlayersJet.com, which ranks online gambling operators based on a proprietary "trust algorithm." After 10 months of development before he launched his site, he was pleasantly surprised when he started receiving payments from affiliate programs every month.
Read the interview

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From The Forums
New MessageCPA deal negotiations
RacingJim writes:
I'm looking at a revenue share + CPA deal. I was previously on a larger rev share but will be cutting it by 5 percent to get the CPA. What is a good deal within industry standards? Should I be looking at depositing customers triggering the CPA immediately or should it be deposit + wager? read more
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