13 September 2017 GPWA Times Newsletter

The content marketing myth
It is said that content is vital to driving traffic to and monetizing an affiliate website. But in the iGaming industry, engagement is the real king. In a GPWA Times Magazine cover story, SEO expert Nick Garner explains why your content marketing strategy may be missing the mark.

New Affiliate Programs
The GPWA is pleased to welcome Riobet Affiliates as a new sponsor. They are pleased to be helping our industry grow as members of our community.
Industry News
Clarion launches ICE 2018 marketing campaign
In support of the upcoming exhibition in London, Clarion Gaming has announced its Passport to Paradice creative campaign.

Intertops refunding up to 35% of losing deposits
Those who hit an unlucky streak can receive some of their deposit back, to the tune of 25% on weekdays and 35% on weekends.

Mybet introduces Microgaming content
The site will add casino games from the popular developer via the Quickfire platform, greatly increasing its offering.

Mr Green launches predictive gaming tool
Players now have the ability to gain insight into their own gambling risk behavior.

Get an extra 100 GBP with bet365 Bingo
Playing in certain rooms will give players a chance to win 100 GBP throughout September.

EnergyBet signs deal with Millwall Football Club
The two parties will work closely during the duration of the two-year partnership to increase growth opportunities, offer competitions and release exclusive promotions.

Habanero signs content deal with TGP
The developer's selection of online slots, table games and video poker titles is now available via The Gaming Platform's brands.

Quickspin releases Fairy Gate online slot
The HTML5 slot features Quickspin's Achievements Engine, allowing players a more entertaining and rewarding experience.

Pragmatic Play enters Spanish and Portuguese markets
The slots developer's games have been approved for distribution in the countries by gambling regulators.

GameArt launches games with Esa Gaming
The slot developer's catalog of titles is now available with online casinos such as Planet Win 365.

Play'n GO nominated for EGR Game of the Year award
The developer's hit game Viking Runecraft has joined the shortlist for the prestigious award, to be presented in London during the EGR Operator Awards on 26 October.

Tom Horn debuts first ever progressive online slot
The casino software provider has unveiled Dragon Riches, an Asian-themed slot that features a four-level progressive.

Upcoming Conference

AffiliateCon Sofia12-13 September 2017
AffiliateCon Sofia
AffiliateCon offers two days of serious business, with entertaining breaks and outstanding keynote speakers. Hosted in Bulgaria's capital city of Sofia, the location was chosen as much for the buzz as it was for its convenient location and low cost.

Global Gaming Expo3-5 October 2017
Global Gaming Expo
G2E is the world's largest and premier gaming event, where gaming executives, buyers and industry professionals meet each fall in Las Vegas to conduct serious business. It's the most in-depth source of new products, networking, ideas and information on the planet.

Berlin Affiliate Conference1-4 November 2017
Berlin Affiliate Conference
BAC sessions aim to provide a wealth of information with panels, presentations and exclusive insights from expert speakers. With over 70 expected exhibitors, this will be the biggest exhibition in the industry, offering more stands and a larger space for meetings in one huge hall.
Did You Know?
Two-thirds of adults in Scotland place a bet each year, making it "the gambling capital of Britain," according to the U.K. Gambling Commission.

Affiliate Program Sponsors

Meet The Affiliate

Mattbar, a research scientist, turned his passion for sports betting into a second career.
Read the interview

Join Our Groups
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Do you keep screenshots or similar records of reported affiliate earnings?
Sometimes earnings reported by affiliate programs change. The bottom line is that there is no guarantee that the exact information reported one day will be available the next. Sometimes it can vanish, or change is ways that are not readily understood. For this week's poll, we're asking whether you keep screenshots of historical data reported. View poll
Last week's poll results: How much will closure of SKY's Affiliate Hub affiliate program hurt your business? View poll
Buzzy's World
The BuzzBuzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:
New MessageWestern Australia slugs online bookmakers with new tax
New MessageOnline sports betting on the rise in Italy
New MessageRevenue Giants USA closing
New MessageHurricane Irma Causes Live Poker Tournament Havoc
From The Forums
New MessageWhat to do with a good domain?
DanHorvat writes:
I got a domain name that can be many things. Can't reveal the domain because I don't want to influence your opinions, but let's say it's similar to poker.de or slots.co.uk or baccarat.fr. It's country-specific, and it describes the name of a popular game. In short, it can rule the respective market where this particular game is very popular. Now, what kind of website should I put up there? read more
New MessageBest casinos for Brazil
New MessageKYC form for affiliate programs
New MessageTopgame leaving U.S.?
New MessageCryptocurrencies = fraud?
PRIVATE FORUM TOPICS (Not a Private Member? Upgrade Now!)
New MessageAre you still promoting gambling in Australia?
Featured Affiliate Program
The Lapalingo Affiliate program features a user interface that makes it quick and easy to retrieve an overview of your current commissions. Earn up to 40% revenue, depending on how many monthly new depositing players you refer.
Visit Lapalingo GPWA Details Page for more information.
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