20 September 2017 GPWA Times Newsletter

Why less is more
Selecting the right programs to work with can be a daunting task for affiliates. In the latest edition of the GPWA Times Magazine, LeoVegas Affiliates explains why a minimalist approach is often an effective strategy.

Industry News
APCW Perspectives: The sky is falling!
While webmasters deal with the exit of another affiliate program, perhaps more concerning is the underlying reason for the recent departure of Sky Bet affiliates.

Clarion releases schedule for Gaming Africa Conference
Taking place from 24-25 October in Johannesburg, the free-to-attend event will offer regulators an opportunity to network with the industry's thought leaders.

Scientific Games to acquire NYX Gaming Group
The companies have entered into an agreement that will see Scientific Games strengthen its portfolio of content and digital products.

Bet365 Bingo announces Motor Madness promotion
Those who earn tickets to the All-Winners Finale Game can go home with a Citroën C1 Touch.

Black Type launches program with Income Access
The U.K.-based online bookmaker has rolled out a program in partnership with Paysafe's marketing technology and services provider.

Sports Betting USA could kick-start legalization
Vic Salerno, president of USFantasy, has stressed the importance of the upcoming conference in November, predicting it will play a key role in the regulation of sports betting across the U.S.

Play'n GO unveils Mermaid's Diamond online slot
Players are invited to dive into the company's latest five-reel slot, which features 720 ways to win, free spins and plenty of chances to win treasure.

EveryMatrix announces payment service provider
Payment processing and risk management solution MoneyMatrix aims to provide operators with an easy-to-use, single service platform.

Upcoming Conference

Global Gaming Expo3-5 October 2017
Global Gaming Expo
G2E is the world's largest and premier gaming event, where gaming executives, buyers and industry professionals meet each fall in Las Vegas to conduct serious business. It's the most in-depth source of new products, networking, ideas and information on the planet.

EiG - Excellence in iGaming30 October - 1 November 2017
EiG - Excellence in iGaming
EiG is the leading gaming industry event completely focused on achieving Excellence in iGaming, providing a unique platform which encourages and facilitates networking and learning for the entire iGaming ecosystem.

Berlin Affiliate Conference1-4 November 2017
Berlin Affiliate Conference
BAC sessions aim to provide a wealth of information with panels, presentations and exclusive insights from expert speakers. With over 70 expected exhibitors, this will be the biggest exhibition in the industry, offering more stands and a larger space for meetings in one huge hall.
Did You Know?
Online gambling accounts for 33% of all gambling in Britain, according to the U.K. Gambling Commission.

Affiliate Program Sponsors

Meet The Affiliate
Neilb and petimi

Neilb and petimi switched from running their own site to helping out their fellow affiliates.
Read the interview

Join Our Groups
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Have you received a U.K. marketing requirements notice this month?
Affiliates acquiring players in the U.K. are now subject to the same Advertising Standards Authority guidelines as operators. And with the recent fines levied against 888 and the adverse publicity for gambling affiliates, U.K. licensed operators are ramping up efforts to ensure affiliates are in full compliance with applicable advertising standards. So, today we ask if you have received email notices from affiliate programs regarding the advertising requirements, and if you need to make any changes to your sites to comply with the requirements outlined by affiliate programs in these notices. View poll
Last week's poll results: Do you keep screenshots or similar records of reported affiliate earnings? View poll
From The Forums
New MessageHaving trouble getting started
Vegas Roll writes:
I've got some minimal requirements at the moment. All I need are four or five slot games, payment methods that use bitcoin, reasonable activity stats, etc. But I keep hitting walls like: No U.K. affiliates, no bitcoin payments, reports of unfriendly behavior. I'm starting to feel like I should use a non-bitcoin site to get started. Suggestions on where to begin? read more
New MessageBitcoin rant
New MessageKeyword research tool
New MessageNew to sportsbooks — help!
New MessageCzech market and VAT
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Featured Affiliate Program
Merkur PartnersMerkur Partners
Merkur Partners is the affiliate program of the Gauselmann Group, one of Europe's most established gaming brands, and has been part of the gaming industry since 1957. Users can play across casino, poker and sportsbook products in a single wallet.
Visit Merkur Partners GPWA Details Page for more information.
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