18 October 2017 GPWA Times Newsletter

In this issue: Affiliate managers necessary? | Conversion rates | Featured Affiliate Program: bet365

APCW Perspectives: The fight with Affiliate Edge
Online gambling news this week comes to us from GVC Holdings and Ladbrokes Coral, which are working on finalizing a merger. Plus, J. Todd discusses one webmaster who's taking the fight to Affiliate Edge.

ReelNRG teams up with BetVictor
The operator has gone live with ReelNRG's slot portfolio in Asia, with plans to roll out games across the U.K. and Europe.

Pariplay powers Breakout Gaming Casino
The company's SMTM back-end platform will power Breakout Gaming Casino, operated by the Costa Rica-based Breakout Gaming Group and the latest member of the Breakout Affiliates program.

Jackpotjoy announces board and management changes
With Andy McIver stepping down as CEO, the company has appointed Neil Goulden as Executive Chairman and Simon Wykes as Group Managing Director.

ICE sees increased international registration
Gaming industry professionals and experts from 82 countries have registered to attend the London-based event, which will take place from 6-8 February 2018.

NYX Gaming Group appoints Group CTO
Chris Armes, bringing over 25 years of experience to the table, will take charge of the company's support and product development teams across its selection of gaming products.

NJ enters into online poker agreement
New Jersey Governor Chris Christie announced that online gaming patrons in New Jersey will be able to play against patrons in Delaware and Nevada, creating a larger player pool and increasing jackpots.

Red Tiger Gaming launches with Kindred Group brands
The company's casino software and games are live with online casinos such as Unibet and Maria Casino.

Realistic Games releases two instant win titles
Bully4U and Over the Rainbow are pull-tab versions of the company's existing slots and play seamlessly on both online and mobile play.

EveryMatrix to offer Golden Race content
The company will supply Golden Race's selection of virtual sports betting content via the EveryMatrix casino platform.

Blueprint Gaming offers Merkur content
Top-performing games such as Blazing Star and Fishin' Frenzy have been added to Blueprint's catalog.

Tom Horn Gaming receives UK license
In the coming weeks, the slots supplier will offer its comprehensive selection of games to operators in the jurisdiction.

SkillOnNet launches NetEnt Live games across network
Brands such as DrueckGlueck and PlayOJO now offer NetEnt's series of live casino games, developed in collaboration with real casino players.

Magnet Gaming releases Haunted House online slot
The Halloween-themed game is packed with two progressive jackpots and four exciting bonus games.

30 October - 1 November 2017
EiG - Excellence in iGaming
EiG is the leading gaming industry event completely focused on achieving Excellence in iGaming, providing a unique platform that encourages and facilitates networking and learning for the entire iGaming ecosystem.

1-4 November 2017
Berlin Affiliate Conference
BAC sessions aim to provide a wealth of information with panels, presentations and exclusive insights from expert speakers. With over 70 expected exhibitors, this will be the biggest exhibition in the industry, offering more stands and a larger space for meetings in one huge hall.

22-25 November 2017
SiGMA
The goal of SiGMA is to bring together the entire gaming community, from affiliates and operators to regulators and vendors.

About 76% of betting stakes were placed via mobile device during the second quarter of 2017, according to Online Gambling Quarterly.

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Are affiliate managers necessary in our industry?
GPWA Forum user Moonlight Cat posed this question after some changes were made to a program's affiliate regulations. Do the changing times mean that affiliate managers are becoming obsolete, or are they necessary to the smooth running of the industry? View poll

Last week's poll results: How long will it take for bitcoins to be valued at US$25,000? View poll

Buzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:

FanDuel books $186.1 million pre-tax loss

Swiss lawmakers green light online gambling legalization

The biggest bitcoin believer. . .

More more free spins in UK casinos?

FEATURED PUBLIC FORUM THREAD

Conversion rate optimization

Aidan90 writes:
I'm getting decent traffic numbers for betting tips-related keywords. It's hard to convert, but I feel like I could get more from my traffic. My competitors are using aggressive tactics, with pop-ups and banners all over their pages. I want to maintain integrity and quality by being to-the-point with my tips. I was wondering if anyone in a similar position wants to share what works and what doesn't. read more

OTHER PUBLIC THREADS

Old domain versus new domain

Manipulated YouTube trends

Most reliable US programs?

Data highlighter in GWT

PRIVATE FORUM TOPICS (Not a Private Member? Upgrade Now!)

Blocked resources in Google Webmaster Tools

bet365
bet365 operates a one-wallet system: Your players have the same login details and payment method for all their sportsbook, casino, poker and games. bet365 Affiliates offers detailed stats, along with a wide range of tools and reports.
Visit bet365 GPWA Details Page for more information.

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