The 22 Immutable Laws of (Affiliate) Marketing
In the cover story of the October 2018 issue of the GPWA Times Magazine, Nick Garner uses a marketing guide from the early 1990s to explain how iGaming affiliates can save time and prosper by understanding and following these 22 valuable commandments. APCW Perspectives: Snow blankets, ad bans and stars J. Todd covers stories from the U.S., where the Stars Group has everything they want for Christmas. Also news from the U.K., where there will be an advertising ban for the New Year. MRG granted licenses in Sweden The licenses include the iGaming sites Mr Green Casino, Redbet Casino, Vinnarum Casino, Bertil and Mama Mia Bingo. Christmas slots tournament at Intertops Poker The Christmas Slots Tournament, from 21-28 December, features four Betsoft slots: A Christmas Carol, Ogre Empire, Charms & Clovers and Giovanni's Gems. GiG applies for Spanish license Gaming Innovation Group will enter the Spanish market with both its B2C and B2B offering and is aiming to launch in H2 2019. LeoVegas to enter Spain during Q1 2019 Spain has been a locally regulated gambling market since 2012, and LeoVegas has now submitted a license application for casino and sports betting. Jaap Kalma to drive SBC's Betting on Sports America Sports Betting Community has secured the services of a global sports marketing and sponsorship expert to help promote the Betting on Sports America event in New Jersey/New York on 23-25 April. NetEnt appoints Lars Johansson as CFO Johansson has more than 30 years of experience in numerous management positions in various sectors, in both public and private companies, most recently from Ratos AB. Bethard granted gaming license in Ireland Less than a week after obtaining its Swedish gaming license, the Irish Revenue Department has granted Bethard Group a remote bookmaker's license. Blockchain Innovations acquires The Games Company TGC's games are available across Tier 1 online casino operators and government lotteries, including William Hill, Bet Victor and Loto-Quebec. NBA and FanDuel add sports betting to partnership As part of the expanded partnership, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel's sports betting offerings. 6-8 January 2019 Affiliate Summit West Held at Paris Las Vegas, Affiliate Summit will bring thousands of attendees -- affiliates, networks, merchants, agencies and vendors -- together to meet, network, do business and learn industry best practices. 5-7 February 2019 ICE Totally Gaming London Bringing together international operators and suppliers from the betting, bingo, casino, lottery, mobile, online, social and street gaming sectors over three days, ICE Totally Gaming offers unrivaled opportunities to visitors and exhibitors alike. 6-9 February 2019 London Affiliate Conference LAC is one of the most popular iGaming affiliate events in the world! Its conference sessions aim to provide a wealth of information with panels, presentations and exclusive insights from expert speakers. |
Swedish online gaming company Cherry AB received a $1 billion takeover offer on Tuesday from a consortium including U.K. private equity firm Bridgepoint.
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