22 May 2019 GPWA Times Newsletter

Industry News
APCW Perspectives: Hills, horses and hookups
William Hill hits the dating scene with their new strategy of trolling hookup sites, and the U.K. Gambling Commission passes out fines to multiple operators.

Gaming Innovation Group partners with SKYCITY
GiG will operate the online casino site from Malta on behalf of SKYCITY, offering online gambling in New Zealand.

King Billy Casino teams up with Playson
The game developer will provide more than 50 omnichannel games to the online casino that was launched in April 2017.

Income Access to power Stars Affiliate Club
The Stars Group's Affiliate program supports PokerStars along with online betting and gaming brands Full Tilt, BetStars and Sky Bet.

Record-setting G2E Asia is underway
The event will kick off with nearly 200 exhibitors, displaying new and cutting-edge products, solutions and technologies stretching across 34,000 square meters. It will also welcome more than 18,000 visitors.

Kalma appointed CCO of Sports Betting Community
Jaap Kalma has been working with SBC for the past four months in an interim role as Business Development Director, overseeing the growth into the sports sponsorship industry.

Top 10 observations from ICE North America
Last week, the inaugural ICE North America took place at the Boston Convention and Exhibition Center, with an emphasis on sports betting in the U.S. and esports.

MGA signs Memorandum of Understanding
The agreement between the Malta Gaming Authority and the Malta Police Force aims to consolidate undertakings in combating gaming related offenses.

Evolution Gaming launches Deal or No Deal Live
The new game, based on the hit TV show, is available exclusively from Evolution and can be played on desktop, tablet and smartphone.

Upcoming Conference

Digital Marketing International Expo2 June 2019
Digital Marketing International Expo
The Digital Marketing International Expo will be held in Israel and offers an event for meeting leading digital and performance marketing professionals, executives, affiliates and more.

SiGMA Roadshow New Jersey16-17 June 2019
SiGMA Roadshow New Jersey
SiGMA Roadshow New Jersey is an all-inclusive event for 200 VIP North American operators and affiliates, which includes an Alpha Boot Camp conference.

IGB Affiliate Amsterdam16-19 July 2019
IGB Affiliate Amsterdam
The sessions at the conference will cover SEO, marketing, acquisition, regulation and compliance, sports betting, finance and much more.
Did You Know?
Spain's Acting Ombudsman Francisco Fernández Marugán is pushing for the government to approve a complete ban on gambling advertising.

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What is your average visit-to-FTD ratio?
This week we are asking about the ratio of visits to your affiliate site compared with the subsequent number of first time depositors on operator sites. Remember, the ratio needs to factor in that only some visitors to an affiliate site go onto visit an operator site, and that only some visitors that go onto an operator site will actually register on the operator site, and then only some of those that register make actual deposits. And not all of those players that make deposits will make deposits into a newly established account. Besides voting, be sure to share how you have seen ratios change over time. View poll
Last week's poll results: Do you do geographic customization based on IP address? View poll
From The Forums
New MessageAvoid getting scammed
universal4 writes:
I am sad to see so many site owners fall for services from so called SEO experts and PR service experts. In conversations with a few affiliates, there are ways to reduce getting scammed, such as not paying until you know you will receive what you are paying for, or asking for references from previous clients.  read more
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