12 February 2020 GPWA Times Newsletter

In this issue: DNA test? | SEO question | Featured Affiliate Program: King Billy Affiliates

2020 iGaming Pocket Directory free for members!
The new edition of Casino City's iGaming Pocket Directory is now available online and was recently distributed in London at the ICE and iGB Affiliate London. We will also happily mail a free copy of the print edition to any GPWA member. Please see more details inside this thread.

Alex, who works for Highlight Media in Malta, talks about how he went from a basic content writer to being fully immersed in the iGaming affiliate industry. Read the interview

Enteractive expands partnership with GiG
The online gaming brands will enhance their reactivation performance through the addition of the Enteractive's (Re)Activation Cloud plug-and-play service.

Lightning Box's Golden Yak set to debut with bet365
The 4x5-reel slot from the Sydney-based studio is set in the country's high mountains and features wild multipliers with the potential to expand wins up to 100x.

FOX Bet becomes gaming operator of the XFL
FOX Bet will promote and offer betting markets to its customers and create a FOX Sports Super 6 game for each week of the XFL's 10-week regular season, and one for its postseason semi-finals and Championship game.

MGA cancels authorization of DFFC
The Daily Fantasy Football Company LTD is no longer authorized to carry out any gaming operations, register new players or accept new customer deposits.

Yggdrasil joins Swedish Gambling Association
Members agree to following common responsible gambling and marketing guidelines, pledging to a code of ethics that ensures player protection.

Game of Thrones slot to be released this year
The online slot will feature some of the leading characters from the hit HBO series and will lead players on a new pursuit for rewards through the world of Westeros.

CBS Sports and William Hill announce partnership
The strategic partnership makes William Hill the Official Sports Book and Wagering Data Provider across all CBS Sports platforms.

14-15 April 2020
SiGMA Roadshow Taipei
SiGMA will be bringing together operators seeking affiliates with Asian traffic and the world's best suppliers. This deal-making event is an exclusive opportunity to make connections and provide fuel for your business, whether operator, affiliate or supplier.

28-30 April 2020
Betting on Sports America
Held at the Meadowlands in New Jersey, Betting on Sports America will bring together operators, suppliers, regulators, sports organizations and affiliates in one venue to discuss the future of the industry.

24-28 May 2020
DMIE Expo Spring 2020
The Digital Marketing International Expo team has been living, breathing and teaching digital marketing for more than 22 years and this year more than 100 international speakers and 120 exhibitors and sponsors will head to Tel Aviv, Israel.

2-4 June 2020
Betting on Sports Europe
Held in London, Betting on Sports Europe is the foremost conference in the European sports betting industry, where all the senior operator executives come together to discuss the challenges and opportunities the industry is facing.

The Lithuanian parliament passed legislation this week that will require all gambling advertisements to contain a clear warning about the potential risks of gambling, effective 1 July.

Please join the GPWA Facebook group. It's a great place to network with affiliates and affiliate managers and keep up with all the latest news and updates from the GPWA.
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Twitter

We invite you to follow us at twitter.com/gpwa, where we will be posting interesting tweets on major news of interest to affiliates.
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Have you ever had your DNA tested?
We have seen a lot of different reactions to the idea of genetic testing with both positive and negative reactions from folks who would either like or not like to find out if they have a genetic predisposition to a medical condition. For this week's poll we invite you to share your thoughts about genetic testing in addition to voting in the poll. As a side note, many of the genetic testing services have affiliate programs. View poll

Last week's poll results: How old are you? View poll

Buzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:

NFL looking to hire VP of Sports Betting

Record year for sports betting in Germany

Malta pricing out gaming industry

ePayments suspension

FEATURED PUBLIC FORUM THREAD

SEO question

Ninja16 writes:
I have three websites ranking within the first four positions in SERP for a specific keyword. Let's say the sites are A, B and C and all three pages have sportsbooks tables. The user chooses one of the sportsbooks and clicks over the sportsbook's name and lands on a relevant sportsbooks page. I want to create review pages for sportsbooks in site A, then change all table links within site B and C into review pages within site A. Would this be considered Black Hat SEO that would lead to penalties? read more

OTHER PUBLIC THREADS

Affiliate programs and legal advice questions

Where does the time go?

Site for sale

King Billy Affiliates
By becoming the Hand of the King, affiliates get commissions of up to 50% rev share, CPA and hybrid, processed and paid by the 15th of each month, with no hidden costs, no negative carry-over, exceptional player value and expert support.
Visit King Billy Affiliates GPWA Details Page for more information.

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