11 August 2021 GPWA Times Newsletter

A Brave New World
In a recent edition of the GPWA Times Magazine, Lorien Pilling from Global Betting and Gaming Consultants explains how the COVID-19 pandemic prompted reluctant jurisdictions to dip their toes in the iGaming pool, creating prime opportunities for affiliates and operators.

Industry News
APCW Interviews: COVID effect on iGB Live!
With iGB Live & iGB Affiliate Amsterdam closing in, J. Todd speaks with Naomi Barton of Clarion Gaming about COVID concerns and safety at the events, as well the benefits for affiliates to attend.

APCW Perspectives: Aussie issues and UK concerns
Making headlines this week is the Australian Communications and Media Authority blocking affiliate websites. Also, besides issuing huge fines, what's the purpose of the U.K. Gambling Commission?

SiGMA and CeC to host esports conference
The Malta-based show will be held as part of Malta Week, taking place 16-18 November at the Malta Fairs and Convention Center.

Penn National Gaming to acquire Score Media
Penn National Gaming announced last week that it will acquire theScore, a Canadian digital media and sports betting and technology company, for approximately $2 billion in cash and stock.

DraftKings to acquire Golden Nugget Online Gaming
The all-stock transaction with an implied equity value of approximately $1.56 billion will enable DraftKings to leverage Golden Nugget's brand, iGaming product and existing database of more than 5 million customers.

New gambling research from the UKGC
The U.K. Gambling Commission published new research that explores the gambling behaviors of young people and adults aged 16 to 30.

FansUnite granted UK gambling licenses
The licenses enable the company to serve as a B-to-B technology provider and B-to-C operator in the U.K. online gambling market.

Bragg's Oryx Gaming awarded Greek license
Oryx is now live and fully compliant in the jurisdiction, which has moved from an interim framework to become fully regulated.

Upcoming Conference

SBC Summit Barcelona21-24 September 2021
SBC Summit Barcelona
The SBC Summit Barcelona event gathers the world's leading operators, suppliers, regulators and other industry stakeholders to share the latest developments in sports betting and iGaming.

iGB Affiliate Amsterdam28 September 2021 - 1 October 2021
iGB Affiliate Amsterdam
iGB Affiliate Amsterdam is an evolution of the Amsterdam Affiliate Conference and brings together operators, affiliate programs and affiliates from around the world.

Global Gaming Expo 4-7 October 2021
Global Gaming Expo
G2E is the world's largest and premier gaming event where gaming executives, buyers, and industry professionals meet each fall in Las Vegas to conduct serious business.
Did You Know?
Skrill has added 20 new cryptocurrencies to its digital wallet, bringing the total number available to 35 for customers based outside the U.S. The expanded portfolio is also available within NETELLER.

Affiliate Program Sponsors

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Do you use structured data in any of your websites?
For an affiliate, structured data might be used in reviews of online gaming sites, allowing information such as star ratings to be communicated to Google in a way that they are displayed in search results. For this week's poll, we ask if you are currently using any structured data on your sites and if you have plans to use structured data in the future. Besides voting in the poll, be sure to share your thoughts about structured data and how you think you might use it in the future. View poll
Last week's poll results: What languages do you use for content on your websites? View poll
From The Forums
New MessagePromote an operator on social media
themilann writes:
I have a client who's an operator and his target market is India. He wants to promote his brand by finding an appropriate affiliate (me, in this case) who will promote his casino on Facebook and Google by running ads campaigns. The problem is the client doesn't have any licenses, so he wants me to suggest some out-of-the-box ideas that would be effective and lucrative for his business. Do you have any ideas how to do this and if it's possible in the first place?  read more
New MessageHttp redirect problem
New MessageWeighted decay vs. first or last click?
New MessageLatest SERPs presentation change
New MessageDo "go to" links count for anything?
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