25 August 2021 GPWA Times Newsletter

Explaining Google Page Experience
In a recent issue of the GPWA Times Magazine, Larissa Green from Blueclaw explains what the new algorithm update means for iGaming affiliates and why it's vital for maintaining visibility and revenue streams.

Industry News
APCW Perspectives: Social issues for affiliates
Social media platforms are taking a swipe at the gambling industry. And one in particular is specifically calling out affiliates.

JVSpin Partners becomes gold sponsor of GPWA
JVSpin Partners iGaming Affiliate Program is pleased to announce its Gold Sponsorship collaboration with the Gambling Portal Webmasters Association.

Paysafe to acquire viafintech
The payments platform announced this week that it signed a definitive agreement to acquire German fintech company, viafintech, in an all-cash transaction.

Pariplay boosts offering with Neobiz content
The deal will see the supplier's games portfolio added to the Fusion platform and made available to Pariplay's operator partners in Portugal.

SiGMA brings networking to three continents
In the run up to the SiGMA Europe show during Malta Week in November, SiGMA is taking its series of iGathering events across three continents.

Kambi purchases esports data provider
Kambi Group acquired global esports specialists Abios, a B2B esports company that provides data, odds and visualization services to industry operators, in a $31 million deal.

Pragmatic Play heads into Germany with StarGames
The brand's customers will now have access to Pragmatic Play's games, including Great Rhino Megaways, Wolf Gold and Sweet Bonanza.

Bragg Gaming Group to begin trading on Nasdaq
The company's shares are expected to begin trading on 27 August under the ticker symbol "BRAG” and it will retain its listing on the Toronto Stock Exchange.

Scientific Games acquires SidePlay Entertainment
Scientific Games Lottery Group expects to expand its share in digital lottery markets while bringing Sideplay's library of content to iLottery programs around the globe.

Rush Street Interactive teams up with Evolution
Rush Street Interactive partnered with Evolution to be among the first online casino operators in Michigan to debut the Red Tiger game studio.

Upcoming Conference

SBC Summit Barcelona21-24 September 2021
SBC Summit Barcelona
The SBC Summit Barcelona event gathers the world's leading operators, suppliers, regulators and other industry stakeholders to share the latest developments in sports betting and iGaming.

iGB Affiliate Amsterdam28 September 2021 - 1 October 2021
iGB Affiliate Amsterdam
iGB Affiliate Amsterdam is an evolution of the Amsterdam Affiliate Conference and brings together operators, affiliate programs and affiliates from around the world.

Global Gaming Expo 4-7 October 2021
Global Gaming Expo
G2E is the world's largest and premier gaming event where gaming executives, buyers, and industry professionals meet each fall in Las Vegas to conduct serious business.
Did You Know?
Online gaming in Colombia generated 148 percent more bets in H1 2021 as compared to H1 2020, according to numbers released this week by the country's gaming regulator.

Affiliate Program Sponsors

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Are you satisfied with your main site's page experience score?
Google began rolling out the page experience update a couple months ago and indicated the initial rollout would be completed this month. For sites with significant traffic, Google Search Console provides good information about how well it views a site is doing in the Page Experience Report. Knowing what you have and have not done, and taking into account feedback from the Page Experience Report, what is the current view of your site from a page experience perspective? If your site is not yet where you think it should be, is more work on page experience a high, medium, or low priority for you? View poll
Last week's poll results: Do you plan to attend an affiliate or iGaming show in person this fall? View poll
From The Forums
New MessageLottery and bingo WordPress themes
Cross writes:
Are there any recommendation of WordPress themes for bingo or lottery site? They could be free or paid ones. I did a search but found only html templates.  read more
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