1 December 2021 GPWA Times Newsletter

In this issue: New IndexNow protocol | Payments in multiple currencies | Featured Affiliate: BetWinner

Affinity Marketing
In a recent edition of the GPWA Times Magazine, AffiliateINSIDER's Lee-Ann Johnstone breaks down the concept of Affinity Marketing and how this emerging, emotion-based strategy can help turn your site's visitors into brand loyalists.

Recognition for November's most active members
The GPWA is happy to announce our most active members for November. We're giving an extra special thanks to chaumi, the most active poster last month. His site is being featured on the GPWA home page in December. Congratulations!

Recognizing November's most active AMs
Congrats to the most active affiliate program representatives in November. We're giving an extra special thanks to Jennifer of BC.Game Affiliates, who was the most active affiliate program representative in November and will be featured on the GPWA home page in December. Well done, Jennifer!

1xBet scores five EGR Nordics Awards nominations
The award ceremony will take place on 27 January, where the company is up for five awards, including Affiliate Program, Casino Operator and Sports Betting Operator of the Year.

Intertops Casino Red introduces Big Santa
Until 15 December, players can claim an up to $5,555 introductory bonus that includes 55 spins on the festive new game.

Pariplay launches new engagement tool Raffle Rocket
Offering a new and unique player experience, the tool allows operators to effortlessly create raffle campaigns across all vendors and games offered on Pariplay's Fusion platform.

888 closer to acquiring William Hill non-US assets
The group is pleased to confirm that it has received all mandatory antitrust and pre-completion gaming regulatory clearances, marking the satisfaction of these important conditions of completion of the acquisition.

Enteractive sees US market as key focus for 2022
The company in player reactivation and retention for the iGaming industry, sees a wealth of opportunity in the region, and is expanding its global footprint by setting up shop on U.S. soil in 2022.

Sports betting industry gathers in New Jersey
Executives from the biggest brands in sports betting and iGaming gather in New Jersey, 30 November to 2 December to share experiences of the growing markets in the U.S. and Canada and take a first look at the next generation of industry technology.

SBC Awards announces hosts for 2021 show
World Cup winner Marcel Desailly and leading news and sports broadcaster Kirsty Gallacher will be the hosts for the SBC Awards 2021, which take place on 14 December at Evolution London.

3Snet breaks down the gambling market in Belarus
The gambling market in Belarus is thriving every year, and the authorities are gradually creating the best conditions for its development.

17-18 January 2022
AffiliateINSIDER Summit
The virtual summit offers a multitude of sessions so you can choose what is applicable to you. Discussions will include all things digital and affiliate marketing.

1-3 February 2022
ICE London
ICE London is the complete platform to explore the future of Gaming and drive revenues through invaluable meetings and networking opportunities. The conference will bring together 600+ solutions and 35,000+ professionals across all sectors of gaming.

2-5 February 2022
iGB Affiliate London
iGB Affiliate London's sessions aim to provide a wealth of information with panels, presentations and exclusive insights from expert speakers. With 3,000 attendees expected, guests will have plenty of opportunities to network with affiliates, affiliate managers, operators and speakers.

Buenos Aires is set to become the 13th province in Argentina to launch an online betting market when it goes live on 9 December.

Please join the GPWA Facebook group. It's a great place to network with affiliates and affiliate managers and keep up with all the latest news and updates from the GPWA.
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The GPWA group on LinkedIn is a big help in networking with other GPWA members. It also identifies you as a GPWA member to other LinkedIn members.
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Twitter

We invite you to follow us at twitter.com/gpwa, where we will be posting interesting tweets on major news of interest to affiliates.
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Will you use the new IndexNow protocol?
Microsoft and Yandex announced a new initiative named IndexNow, an open protocol that enables websites to easily notify search engines whenever pages are created, updated or deleted. There seems to be a certain amount of excitement around this protocol. So, for this week's poll, we ask whether you plan to adopt this protocol. Would you adopt it based on the current search engines that make use of it? Would you adopt it if Google did? View poll

Last week's poll results: How are you managing your affiliate accounts? View poll

Buzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:

Google drops deadline for mobile-first indexing

Pressure growing in Ireland to ban lotto betting

Facebook facing lawsuit over social casino apps

Change of ownership for Mr Mobi and Mr Slot casinos

FEATURED PUBLIC FORUM THREAD

Handling affiliate payments in multiple currencies?

nwalker writes:
How do you handle affiliate payments in multiple currencies? I pay conversion fees every time I get a payment that is non GBP. Over time, I'm losing quite a bit of my affiliate earnings through variable fees, either at the operator's end or the payments processor end. I'm wondering what other people do. I haven't gone down the route of having USD or Euro accounts as that seems a bit overkill, but perhaps I should? read more

OTHER PUBLIC THREADS

New casino affiliate site

Redirect domain

Useless real traffic

BetWinner Affiliates
BetWinner Affiliates uses a personal approach with every partner, offering a wide range of marketing tools that can be used to promote the brand across all platforms.
Visit BetWinner Affiliates GPWA Details Page for more information.

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