28 February 2024 GPWA Times Newsletter

The Affiliate Marketing Matchmaker
In the latest issue of the GPWA Times Magazine, Connie Burstin draws parallels between the dating game and the process of cultivating affiliate relationships in the iGaming industry, requiring several key steps for success.

Industry News
APCW Perspectives: Passing blame and parasites
This week, J. Todd discusses industry news involving the U.K. Gambling Act Review White Paper and another potential advertising ban in the Netherlands.

Kai Sotto is new 1xBet ambassador in Asia
The young Filipino basketball player will represent the 1xBet brand in his homeland, as well as in Japan, China, Indonesia, Thailand, and other Asian region countries.

Pragmatic Play expands bet365 partnership in Greece
The deal allows bet365's players in Greece to access Pragmatic Play's portfolio, which includes titles such as Gates of Olympus, Big Bass Bonanza, The Dog House Megaways, and many others.

20 spins at Everygame when depositing with crypto
Until 4 March, players receive spins on Captain's Quest: Treasure Island, Lava Gold, Take Olympus and Gemini Joker when they deposit with Litecoin or Bitcoin Cash.

Danish Gambling Authority blocks 83 websites
This marks the 10th time that the Danish Gambling Authority has gone to court to have illegal websites blocked. In total, the DNA has blocked 359 sites since 2012.

Catena Media's CEO Michael Daly steps down
Michael Daly's resignation takes immediate effect and Pierre Cadena, Vice President of Corporate Strategy, will assume the role of interim CEO.

Clarion Gaming Digital acquires Global Gaming Business
The purchase includes GGB magazine's annual publications, Casino Style, Tribal Government Gaming and Progressive Products Preview, as well as its online assets, including GGB News.

Josh Swissman to lead G2E 2024 education program
The Founding Partner and Managing Director of GMA Consulting will spearhead the educational initiatives for the October trade show in Las Vegas, building upon the success of his leadership in 2023.

Upcoming Conference

SBC Summit Rio5-7 March 2024
SBC Summit Rio
The three-day event in Brazil will place a spotlight on critical aspects such as regulatory frameworks, localized product offerings, operator-media relationships, sports integrity, data rights, and sponsorship opportunities.

Amplify Summit 202419-20 March 2024
Amplify Summit 2024
The online event will discuss all things digital, partnership and affiliate marketing. Participants will leave with a clear understanding of the latest trends, where it's all heading and how to keep ahead of the curve.

SiGMA Americas 202423-26 April 2024
SiGMA Americas 2024
SiGMA Americas has merged with the Brazil iGaming Summit after SiGMA Group acquired BIS. The April event in Brazil will provide delegates an opportunity to connect with Latin American operators, suppliers and providers.
Did You Know?
In Q4 2023, Spanish players deposited 1.04 billion euros in their online gambling accounts, an increase of 9.4 percent compared to Q4 2022.

Affiliate Program Sponsors

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What percent of the URLs on your site known to Google are indexed?
Google shows that 56,045 URLs it knows about on the GPWA.org site are indexed on Google. By comparison, 128,212 URLs are not indexed. So, for the GPWA website, 30.4% of the URLs known to Google are indexed. For today's poll, we ask what percent of the URLs on your site known to Google are indexed?  View poll
Last week's poll results: Will generative AI tools like ChatGPT help or hurt your affiliate revenue?  View poll
Buzzy's World
The BuzzBuzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:
New MessageBritish MP: Proposals for affordability checks are 'utterly unacceptable'
New MessageUK government to impose smaller bet limits for online slot machines
New MessageSweden proposes comprehensive ban on gambling with credit
From The Forums
New MessageHow important is Flesch reading?
PaulEchere writes:
How much do you look at the Flesch reading score, if at all? Of course that is by no means the main thing that you should aim for when creating content, but would you revamp a piece of content if it gets a low Flesch score? read more
New MessageWhy did the Buzzer app shut down?
New MessageThe structure of a site
New MessageWhat's the oldest piece of software that you still use?
Featured Affiliate Program
Novi AffiliatesNovi Affiliates
Novi Affiliates has shown great progress since its launch back in 2014. Last year was a truly impactful period for Novi Affiliates with a growth of over 50% personnel expansion and a new user-friendly website.
Visit Novi Affiliates GPWA Details Page for more information.
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