15 May 2024 GPWA Times Newsletter

Industry News
APCW Perspectives: Misplaced priorities
We're following several online gambling stories out of Ukraine, where there seems to be a misguided focus on internet gambling even as the country reels from war. There's better news coming out of Europe, which could translate to better business for operators and affiliates.

MAC Affiliate Conference returns on 30-31 May
Taking place in Armenia, the seventh edition of the Eastern European conference will feature 100+ exhibitors, 30 international speakers, and multiple networking events and opportunities.

39-year-old man wins jackpot at RocketPlay
The winner from 5,200 participants took home 40,620 euros and there was also a total of 163,000 euros in bonuses distributed among the players.

888 Holdings plc completes rebrand to evoke plc
All consumer-facing brands, including William Hill, 888casino, 888sport, 888poker and Mr Green will continue to operate under their original names, as before.

Enteractive partners with Optimove
The agreement means Enteractive's expertise in outbound calling for conversion and reactivation of players will complement Optimove's existing marketing channels suite.

EvenBet Gaming sharpens anti-fraud capabilities
The developer of online gaming software and solutions reinforced its anti-fraud detection technology to combat the rise in AI-powered bots and align with stringent anti-money laundering policies.

SOFTSWISS expands to Bulgaria
The iGaming software provider entered the Bulgarian market through a partnership with operator Topwin.bg.

US debut for Evolution Video Poker
The game, which offers poker fans the opportunity to play up to 100 hands at once and choose from five paytables, is an online recreation of the popular terminal games that came to prominence in the 1980s.

Upcoming Conference

MAC Affiliate Conference Yerevan 202430-31 May 2024
MAC Affiliate Conference Yerevan 2024
At the event in Armenia, there will be presentations from 30 international speakers including affiliate marketing coach KJ Rocker, Goat Media founder Van Oakes, SEO expert Galina Bakusheva, and Alexander Flint.

SiGMA Asia 20243-5 June 2024
SiGMA Asia 2024
With an eye towards new horizons, the SiGMA Group heads to Manila this year, featuring B2B and B2C brands, as well as a number of land-based exhibitors, bringing the vast network in the West closer to Asian suppliers, operators and affiliates.

SBC Summit Tbilisi 202425-26 June 2024
SBC Summit Tbilisi 2024
Join key industry leaders, innovative software and technology providers and regional experts at the Sheraton Grand Tbilisi Metechi Palace, Georgia, for the second edition of SBC Summit Tbilisi.

iGB L!ve 202416-19 July 2024
iGB L!ve 2024
Held in Amsterdam, iGB L!VE will connect 9,000+ iGaming operators, affiliates, tech vendors and game providers in a live environment in order to create strong, trust-based partnerships that will drive business growth and secure competitive advantage.
Did You Know?
In Q1 2024, Flutter had a net loss of 348 million euros despite a 16.4 percent revenue increase when compared to Q1 2023.

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What is your least favorite affiliate software?
Last month, the poll was what is the best affiliate software. This month, GPWA member "PokerFace" wants to know which software is your least favorite.  View poll
Last week's poll results: Do you disavow links? View poll
Buzzy's World
The BuzzBuzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:
New MessageOntario iGaming model ruled legal by Superior Court
New MessageIndia plans crackdown on illegal betting and gambling apps
New MessageTermination of operations of Sports Illustrated brand
From The Forums
New MessageWhere do you send traffic?
Joseph Fallon writes:
Do you add links pointing back to your own site in the newsletters, or do you add affiliate links directly? If you have any good tips in general for increasing open and click rates for newsletters in the U.S., please share. read more
New MessageWhere to begin?
New MessageHave you used Stake.com?
New MessageMy numbers don't add up
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