13 August 2025 GPWA Times Newsletter

In this issue: Have you measured your GEO? | Hosting questions | Featured Affiliate: Vavadapart

Join the GPWA at G2E, free passes available
The Global Gaming Expo (G2E) takes place in Las Vegas from 6-9 October. Access for GPWA and APCW members is free by registering by 13 September using the link inside this thread. We will be in attendance and giving away copies of the new issue of the GPWA Times Magazine and our iGaming Pocket Directory. Hope to see you there!

How to Connect to iGaming Players
In the new GPWA Times Magazine, Milan Novakovic explains that when iGaming content is written with authenticity and feels native, players stay longer, convert better, and trust your brand.

APCW Interviews: Tonybet Affiliates
J. Todd catches up with Esteban Migueliz, Senior Affiliate Manager at Tonybet Affiliates, to watch as he interviews himself. Discussion includes brands, payment methods, and their dedication to affiliate partners.

APCW Perspectives: Fight fire with fire?
This week, we're looking at shifting attitudes in the U.K., rising black market concerns, and policy decisions that seem to defy logic. Meanwhile, the Netherlands appears to be following the same rocky path.

Boomerang Partners shortlisted in six categories
The affiliate agency was shortlisted for categories including Affiliate & Digital Marketing Campaign of the Year and Affiliate Marketing Manager of the Year for the SBC Affiliate Leaders Awards in September.

Campeon Affiliates competing at Affiliate Leaders Awards
Campeon is looking to win Best Affiliate Program and Affiliate Program of the Year for next month's SBC Affiliate Leaders Awards conference in Lisbon.

SBC unveils first Affiliate Leaders Awards 2025 shortlist
This time, it's the public who holds the power, with open voting deciding which nominees will be celebrated on stage in Lisbon this September.

Questbet penalized by Australian regulator
The Victorian Gambling and Casino Control Commission fined online bookmaker QuestBet $80,000 for continuing to accept bets from a customer displaying observable signs of gambling-related distress.

Gambling watchdog investigates possible violations
The Lithuanian Gambling Control Authority launched an inspection of Gaming Strategic Group for the unauthorized advertising of the brand Betsson it manages.

Illinois announces new gambling advertising rules
The expanded restrictions include a ban on advertising on college campuses and new requirements to protect the public, especially young people and problem gamblers.

ACMA's latest illegal online gambling websites blocked
The Australian Communications and Media Authority blocked four more illegal sites after investigations found these services to be operating in breach of the Interactive Gambling Act 2001.

1-4 September 2025
SiGMA Euro-Med 2025
Hosted at the Mediterranean Maritime Hub, the event has been designed to maximize every aspect of the attendee experience while showcasing Malta at its very best.

16-18 September 2025
SBC Summit 2025
The event to be held in Lisbon will attract over 500 expert speakers sharing insights across a range of dynamic conference formats, and an exhibition space expanding to 120,000 square meters.

6-9 October 2025
Global Gaming Expo 2025
Celebrating its 25th anniversary, Global Gaming Expo (G2E) will convene at The Venetian Expo in Las Vegas.

Nineteen licensed online operators in the Philippines formed the PlaySafe Alliance to promote responsible gambling.

Please join the GPWA Facebook group. It's a great place to network with affiliates and affiliate managers and keep up with all the latest news and updates from the GPWA.
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Twitter

We invite you to follow us at twitter.com/gpwa, where we will be posting interesting tweets on major news of interest to affiliates.
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Have you measured the Generative Engine Optimization (GEO) of your sites?
Affiliates have long focused on SEO, and we are all aware of the fact that SEO is having significant impact on search. Earlier today, we found an article on GEO (Generative Engine Optimization), evidently a new buzzword for AI search optimization. For this week's poll, we ask if you have used any tools to assess your websites from GEO perspective. You might want to try Geoptie.com before you vote in the poll. View poll

Last week's poll results: Do you understand how revenue share interacts with admin fees for your affiliate programs? View poll

Buzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:

UK gambling stocks hit by tax hike fears

Light & Wonder sees impact from sweeps casinos on social gaming

Report: DraftKings named top online casino app for the third time

Main Street Affiliates brands are closing

FEATURED PUBLIC FORUM THREAD

Hosting questions

iso2009 writes:
My question to you is if you ever had any issues with Hetzner while hosting any type of "gambling" content there. I plan to get into the casino and bookie reviews niche and I guess it will be smart to look for another host for these sites. read more

OTHER PUBLIC THREADS

SEO packages in Thailand

Programs phasing out Skype

Vavadapart
With over eight years of experience and a proven track record of success, Vavadapart, the affiliate program for Vavada Casino, boasts high player retention and conversion rates.
Visit Vavadapart GPWA Details Page for more information.

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