22 April 2026 GPWA Times Newsletter
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In this issue: Did your organic traffic change? | How to get backlinks from casinos? | Featured Affiliate: 1xBit
 The GPWA welcomes GG.BET Affiliates as a new sponsor. They are pleased to be helping our industry grow as members of our community. APCW Interviews: RevDuck We speak with Michael Halonen, Head of Affiliates at RevDuck. What he shares will have affiliates interested, including its rapid growth, expanding brands, generous revenue models, and first-hand knowledge of what it's like to work as an affiliate. APCW Perspectives: A battle of twits The push back against the folks at the U.K. Gambling Commission and their affordability checks is growing, and now even their own professionals are turning on them. 1xBet's plans for SBC Summit Malta Next week's exhibition will feature the SBC Awards ceremony honoring industry leaders. 1xBet has been nominated in two categories Marketing Campaign and Sponsorship of the Year. An interview with Brazilian UFC fighter Carlos Prates As the new 1xBet ambassador, Prates has expanded beyond his athletic career. This partnership is part of his conscious strategy to build a long-term personal brand. Michigan regulator green lights bet365 launch With this approval, bet365 is authorized to offer internet gaming and internet sports betting in the state on behalf of the Little Traverse Bay Bands of Odawa Indians. N1 scores three nominations at AffPapa iGaming Awards Through 4 May, you can vote for the affiliate program in the following categories: Multi-Brand Affiliate Program of the Year, Rising Star Operator of the Year, and Promo of the Year. High Court rejects challenges relating to National Lottery The claims alleged that the U.K. Gambling Commission had wrongly awarded the Fourth National Lottery License to Allwyn, and that instead, TNLC should have won the competition. Massachusetts to reopen sports licensing process The decision was prompted by a request from bet365, which seeks to apply for a Category 3 Sports Wagering License. Ksa makes Cruks process easier The Dutch Gaming Authority has made it easier for administrators to register clients with gambling problems in the Central Register for Exclusion from Gambling. Anjouan: The fastest-growing gaming jurisdiction Fast Offshore's Ron Mendelson highlights that since 2023, Anjouan has approved licenses for more than 1,300 iGaming operators, supporting over 2,000 online gambling platforms.   28-30 April 2026SBC Summit Malta 2026 Set in Malta, the event taps into the island's unique ecosystem of 350 licensed companies and more than 180 B2C operators.  1-3 June 2026SiGMA Asia 2026 This June, SiGMA will bring together top government officials, seasoned c-levels, and big name influencers to discuss the strong beating gaming pulse in Manila.  1-2 July 2026iGB L!VE 2026 The London event will converge all sectors in iGaming to connect and convert the strongest business for accelerated growth in an industry. |
 New research from Toronto Metropolitan University found that one in five sports bettors in Ontario and Alberta are men under 30, raising concerns for betting ads leading to a negative impact on young Canadians.
    Please join the GPWA Facebook group. It's a great place to network with affiliates and affiliate managers and keep up with all the latest news and updates from the GPWA.Join now  The GPWA group on LinkedIn is a big help in networking with other GPWA members. It also identifies you as a GPWA member to other LinkedIn members.Join now  We invite you to follow us at twitter.com/gpwa, where we will be posting interesting tweets on major news of interest to affiliates.Join now  |
How did your organic search traffic in March 2026 compare with March 2025?
One year ago, we ran a poll asking how organic search traffic in the past month compared with a year earlier. At the time, many affiliates were already seeing declines, and concerns about AI-driven search results and falling click-through rates were growing. In addition to voting in the poll, we invite you to share more detail about what you're seeing. Has your organic traffic continued to decline, stabilized, or improved over the past year? And how is your traffic doing overall after factoring in other sources? View pollLast week's poll results: What percent of your affiliate earnings are paid in crypto versus fiat currency? View poll
One year ago, we ran a poll asking how organic search traffic in the past month compared with a year earlier. At the time, many affiliates were already seeing declines, and concerns about AI-driven search results and falling click-through rates were growing. In addition to voting in the poll, we invite you to share more detail about what you're seeing. Has your organic traffic continued to decline, stabilized, or improved over the past year? And how is your traffic doing overall after factoring in other sources? View pollLast week's poll results: What percent of your affiliate earnings are paid in crypto versus fiat currency? View poll
Buzzy has been hard at work this week chasing down the latest industry rumors and gossip. Here's a quick look at Buzzy's top finds:
UKGC says financial risk checks beating expectationsUK racing ramps up fight against affordability checksHong Kong hits pause on basketball betting
FEATURED PUBLIC FORUM THREADGetting hit with spam offers
Ludvig writes:
I have been noticing a bunch of backlinks showing up in Semrush from what looks like Telegram link dealers, random casino sites, or crypto content linking to us out of nowhere. We never paid for them or requested them. Has anyone else dealt with this? Are they harmful? read more
OTHER PUBLIC THREADSIs it easy to get accepted by major affiliate programs? Look at this rebuilt site
Getting hit with spam offersLudvig writes:
I have been noticing a bunch of backlinks showing up in Semrush from what looks like Telegram link dealers, random casino sites, or crypto content linking to us out of nowhere. We never paid for them or requested them. Has anyone else dealt with this? Are they harmful? read more
OTHER PUBLIC THREADS
Is it easy to get accepted by major affiliate programs? Look at this rebuilt site
1xBit Partners1xBit Partners is the affiliate program for a leading cryptocurrency betting platform 1xBit.com, which offers players an array of sports betting and casino gaming experiences.
Visit 1xBit Partners GPWA Details Page for more information.
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