Connie B.
Use behavior and motivation as the blueprint for content that converts.
Long gone are the days of relying on flashy bonuses. Affiliates now need to focus on real value, brand integrity, and user experience to win over regulated markets.
iGaming industry veteran Connie Burstin breaks down the strategies and tactics that top affiliate managers use to create trust, communicate effectively, and maximize their program's performance.
Much like the dating game, cultivating affiliate relationships in the world of iGaming requires several crucial steps in order to be a long-term success for both parties.
