Christina Thakor-Rankin

From the decision by Twitch to ban the promotion of online gambling to new markets opening up with the cumbersome player restrictions, the road to success and profitability is proving to be more difficult.

As the world adjusts to a "new normal" in the wake of the pandemic, changes in player habits and behavior could lead affiliates into a new era of multi-channel opportunities.

With a global pandemic creating greater obstacles for iGaming affiliates and operators, Christina Thakor-Rankin wonders what our industry will look like in life after lockdown.

Christina Thakor-Rankin discusses that affiliates and operators have no choice but to reevaluate and rethink the way they approach all aspects of acquisition and retention.