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2012's extensive sporting calendar offers a lot of opportunity for sportsbook affiliates.
2012 is going to be a big year for soccer, so affiliates should know which events to target and how.
Sinead has tips for sportsbook affiliates on how to choose your bookies, promote them effectively and make your site rise above the competition.
Tracking marketing statistics is important, but it can be difficult to find industry-wide data.
Topics: Affiliate Marketing Tips and Tricks | Marketing
Lambert says she learned everything she knows about affiliate marketing from Paddy Power's affiliates.
