Connie B

iGaming industry veteran Connie Burstin breaks down the strategies and tactics that top affiliate managers use to create trust, communicate effectively, and maximize their program's performance.

Much like the dating game, cultivating affiliate relationships in the world of iGaming requires several crucial steps in order to be a long-term success for both parties.

Some of the common sources of tension between affiliates and affiliate managers can be kept in check by taking a few important steps.

Effective international marketing has to adapt not just to local language, but to local culture, feel and marketing norms.