Stay ahead of the curve and future-proof your affiliate business by understanding the needs and preferences of the next generation of players.
Ditch the "get rich quick" schemes and embrace these five strategies that will help propel your iGaming affiliate business toward champion status.
As the calendar turns to a new year, Lee-Ann Johnstone looks into her crystal ball and predicts what to expect in the coming months and how the iGaming industry should respond.
Lee-Ann Johnstone provides 10 questions that all affiliates should be prepared to ask before beginning a new partnership.
Lee-Ann Johnstone breaks down the concept of Affinity Marketing and how this emerging, emotion-based strategy can help turn your site's visitors into brand loyalists.
Topic: Marketing
As the 2020 calendar of live events was wiped out by COVID-19, the iGaming industry pivoted to virtual events. Lee-Ann Johnstone explains why and how you need to learn to make the most of the "new normal" of networking and lead generation.
Topic: Other
Despite the potentially long-lasting ramifications of COVID-19, the iGaming affiliate space is still bursting with long-term potential for those with the right technology, plan and partners in place.
Lee-Ann Johnstone reveals three essentials to getting your business on the right path for success and profitability.
Lee-Ann Johnstone shares her top tips for making the affiliate-affiliate manager partnership a healthy one and illustrates why it's crucial for both sides to work together to grow revenue.
Lee-Ann Johnstone breaks down what you need to do before, during and after a negotiation to secure the affiliate deals you deserve.
