Ditch the "get rich quick" schemes and embrace these five strategies that will help propel your iGaming affiliate business toward champion status.

As the calendar turns to a new year, Lee-Ann Johnstone looks into her crystal ball and predicts what to expect in the coming months and how the iGaming industry should respond.

Lee-Ann Johnstone provides 10 questions that all affiliates should be prepared to ask before beginning a new partnership.

Lee-Ann Johnstone breaks down the concept of Affinity Marketing and how this emerging, emotion-based strategy can help turn your site's visitors into brand loyalists.
Topic: Marketing

As the 2020 calendar of live events was wiped out by COVID-19, the iGaming industry pivoted to virtual events. Lee-Ann Johnstone explains why and how you need to learn to make the most of the "new normal" of networking and lead generation.
Topic: Other

Despite the potentially long-lasting ramifications of COVID-19, the iGaming affiliate space is still bursting with long-term potential for those with the right technology, plan and partners in place.

Lee-Ann Johnstone reveals three essentials to getting your business on the right path for success and profitability.

Lee-Ann Johnstone shares her top tips for making the affiliate-affiliate manager partnership a healthy one and illustrates why it's crucial for both sides to work together to grow revenue.

Lee-Ann Johnstone breaks down what you need to do before, during and after a negotiation to secure the affiliate deals you deserve.