Gary Trask

The FIFA World Cup kicks off this summer in Russia, meaning there are prime opportunities for iGaming affiliates to increase their revenue stream.

Betting on politics is an emerging market, and its ascent will continue in November. But will it ever become a widespread, lucrative attraction for iGaming affiliates?

The rapidly growing eSports industry gives affiliates an opportunity to reach new audiences and tap into new revenue sources.

The most lucrative market for online gambling may be one that hasn't been sufficiently targeted.

Webmaster News: DFS industry under attack in many U.S. states
The daily fantasy sports industry was a roller-coaster ride in 2015, as a record ad spend brought in millions of new customers. But the increased scrutiny from lawmakers and state attorneys general produced a number of headaches for the rapidly growing industry.

The GPWA Times Magazine World Cup round table
Dean Leyland, the senior online acquisitions executive for Totesport, and sportsbook affiliate Martja Vorgic (aka "buyonaut" on the GPWA forums) join Gary Trask to talk about their plans to use the World Cup to convert players.

Has the bingo bubble burst? Or is the best yet to come?
Topics: Bingo | Marketing

Despite the UIGEA, cheating scandals, recession and the indictment of payment processors, the U.S. dominates the international market for online poker.

Even though online bingo continues to flourish outside the U.S., there are still several challenges for the industry that lie ahead.
Topics: Bingo | Marketing

The first ever GPWA conference in the Stratosphere tower was by all accounts a success.

The newest development in online gaming seeks to recreate the land-based casino experience with use of a Sims-like immersive environment.

Irish bookmaker Paddy Power has made a name for itself with a wide variety of betting offerings and highly original marketing stunts.

Freeroll tournaments are a popular marketing tool, but in order to make them more effective, affiliate programs have been forced to become more creative.
Topics: Marketing | Poker

Webmaster News: Expert: Canada not likely to ban online gaming
Gaming law expert Michael Lipton says Canadian history demonstrates that Canada is more likely to regulate rather than prohibit activities the public wants to see regulated.

Webmaster News: UltimateBet charged with unfair play
The site was alerted to suspicions of a player exhibiting "abnormally high winning statistics" and "having an unfair advantage during play."
Topic: Poker

A target-specific marketing strategy has translated into success for Everest Affiliates.
Topic: Marketing

UTour Golf has been embraced by golfers and casual gamers alike, allowing SkillGround to enter uncharted waters int he world of skill-game marketing.
Topics: Games | Marketing