SEO

Affiliate Interview: Philipp Ganster
Austrian affiliate "Philipp Ganster" shares how poker, real-world experience, and a commitment to honest reviews shaped his portal site into a trusted guide for local players.
Topics: Poker | SEO
Hometown: Salzburg, Austria Living In: Vienna, Austria

Affiliate Interview: CatalinAMG
From freelancing and sales to leading a content team, "CatalinAMG's" career as an iGaming affiliate proves the value of patience and persistence.
Topics: Casino Games | SEO
Hometown and Living In: Bucharest, Romania

Affiliate Interview: dapbet
A lifelong passion for gambling has fueled a remarkably long career for "dapbet," who built a successful iGaming affiliate business with a global reach.

Affiliate Interview: Adam Axelsson
After leaving behind Swedish law books to live in Bali, "Adam Axelsson" shares his unconventional path to affiliate marketing success.
Topics: Casino Games | SEO

Affiliate Interview: TravG
Long-time GPWA member "TravG" shares how two decades of SEO savvy, U.S.-focused strategy, and old-school persistence have kept him thriving in a turbulent industry.
Topics: Bingo | Casino Games | Poker | SEO
Hometown and Living In: United States

When iGaming content is written with authenticity and feels native, players stay longer, convert better, and trust your brand.
Topic: SEO

Affiliate Interview: Emre Goktas
"justin case" explains how his focus on underserved markets propelled Revpanda to global success in the world of affiliate marketing.
Topics: Games | SEO
Hometown: Kesan, Turkey Living In: Riga, Latvia

Affiliate Interview: Tribuna
Amid the realities of war, "Tribuna" discusses how his digital media company has excelled in the affiliate marketing world by leaning on a mix of compelling content, SEO strategies, and social media.
Topics: SEO | Sportsbook
Hometown: Minsk, Belarus Living In: Vilniaus, Lithuania

Affiliate Interview: edgarf76
What started as a love for video games has turned into a philosophy behind edgarf76's extended run as an iGaming affiliate.
Topics: Casino Games | SEO
Hometown and Living In: Montreal, Quebec, Canada

While many affiliates may be well aware of parasite SEO, many don't know where to start. The fact is that it's becoming even more present, especially after the core update in March.
Topic: SEO

Is it possible to generate quality content and earn high Google rankings? Andy Heaford from Legalbet.uk explains the tradeoff between the two and how to find the correct balance.
Topic: SEO

Affiliate Interview: peter-burton
He's been a professional poker player, trader and VIP manager, but these days "peter-burton" is enjoying his career as an iGaming affiliate in the Land Down Under.
Topics: Casino Games | SEO
Hometown and Living In: Sydney, Australia

Affiliate Interview: ocreditor
After 25 years in the business, "ocreditor" still has his hands on the pulse of the online gambling industry.
Topics: Casino Games | SEO
Hometown and Living In: Tel-Aviv, Israel

Affiliate Interview: rknuppel
Fueled by his passion for sports and writing, "rknuppel" has prospered in the iGaming industry for two decades as a dedicated content expert, rising sports betting affiliate and fervent domain flipper.

Affiliate Interview: nwalker
After spending 30 years in the information technology space, "nwalker" pivoted into the affiliate world and has carved his niche as a Live Casino authority.

Affiliate Interview: casino2k
Matteo, an SEO specialist and trail-running fanatic, has managed to survive and prosper for well over a decade as an iGaming affiliate.
Topics: Casino Games | SEO
Hometown and Living In: Milan, Italy

Like it or not, Google's Core Web Vitals are a crucial factor in the ranking of your site. Tom Reaney from Blueclaw Media explains why it's important to adhere to the new rules and what tools to use to achieve higher rankings.
Topic: SEO

In order to get ahead and acquire players, implementing a data-driven strategy that encompasses that basics of SEO is a must.
Topic: SEO

The fear of creativity can cause affiliate marketers to get stuck in their safety bubble where their success is measured solely by Google rankings and number of clicks.
Topic: SEO

For iGaming affiliates, understanding what it all means will be vital for maintaining current visibility and revenue streams.
Topic: SEO

Affiliate Interview: Artrust99
A voracious reader all his life, "artrust99" has gone from being a curious gamer as a kid to a self-taught and successful SEO expert and affiliate marketer.
Hometown: Lviv, Ukraine Living In: Kyïv, Ukraine

Affiliate Interview: Juan Roman
An iGaming of well over a decade, "Juan Roman" has taken the "content is king" mantra to a whole new level, while continuing to evolve in other sectors of the industry.
Hometown and Living In: Kragujevac, Serbia

Affiliate Interview: CasinoDefence
This aptly named affiliate has transitioned from predicting weather models on-air to leading the fight against a growing number of rouge online casinos.

The iGaming waters have been muddied by a global pandemic. Now, more than ever, affiliates and operators need to employ a strategic marketing and link building strategy that gets their brand message in front of the right audience.
Topic: SEO

Andrew Parker from Blueclaw Media breaks down how iGaming affiliates should alter their content marketing and SEO strategies in the face of an unpredictable and unprecedented pandemic.
Topics: Marketing | SEO

Affiliate Interview:
After leaving the financial sector for the iGaming industry, this German affiliate is living a "dream" and giving back to the poker community
Topics: Poker | SEO

Cedric explains how things have changed since 2008, and the first thing you need to be successful is strong market research.
Hometown and Living In: Marseille, France

Tony explains that determination is one key to success as an affiliate, but you also need to listen to others who have been around a lot longer.

After nearly two decades in the industry, Sebastiaan has realized it takes a lot of effort to be better than the competition.
Topics: Casino Games | SEO
Hometown and Living In: Groningen, Netherlands

You can no longer rank on links alone. But here's the catch: You still need links to gain visibility. Nick Garner explains the why and the how.
Topic: SEO

The FIFA World Cup kicks off this summer in Russia, meaning there are prime opportunities for iGaming affiliates to increase their revenue stream.

While there haven't been any algorithm changes recently, the rat race of Google rankings will still be influenced by some obvious trends.
Topic: SEO

GPWA members and contributors predict what's to come for the iGaming affiliate industry in 2018.

Member Poll: How often do you update your websites?
Topic: SEO

It's often said that content, content and more content is vital to driving traffic to and monetizing an affiliate website. But when it comes to the iGaming industry, engagement — not content — is the real king.
Topics: Marketing | SEO

Affiliate Interview: iGaming is a man's best friend
From diamonds and jewelry to iGaming, this SEO expert has found his niche.
Topics: Casino Games | SEO

Figuring out and acquiring the right domain name for your project seems harder than ever, but domain extensions open up new possibilities.
Topics: Marketing | Other | SEO

Affiliate links to operator sites may make it more difficult for operators to maximize their own SEO strategies.
Topics: Bingo | SEO

Greyheart Media's Mike Litson provides webmasters with tips on what they need to do to get their website's SEO as fit as a fiddle in the new year.
Topic: SEO

The online gambling industry is constantly changing, and affiliates must stay up to date with the latest trends in order to compete, both today and in the future.

Introduction: Unlocking Google's secrets
SEO expert Nick Garner shares tips to affiliates on how to gain more of Google's trust and how to perform better in mobile search.
Topic: SEO

SEO expert Nick Garner explains the philosophy behind Google's trust rankings and gives webmasters tips to rise in those ranks.
Topic: SEO

Mobile SEO is so important to affiliates. Nick Garner explains how improving the user experience will attract visitors.
Topic: SEO

Google's new Quality Rating Guidelines lay out a process for webmasters to follow in order to rank well in the search giant's algorithms.
Topic: SEO

Google has come down hard lately on websites it deems spammy, so affiliates may need to update their websites to stay clear of penalties.

The U.K. bingo market is competitive, but affiliates can still make their sites stand out and succeed.

Introduction: Brazilian Bonanza
This year's World Cup provides a wealth of opportunities for sportsbook affiliates.

Affiliates should avoid these common pitfalls if they want to make the most of the opportunities the World Cup presents.
Topics: SEO | Sportsbook

Spoiler: It's not.
Topic: SEO

In the wake of Google's Penguin 2.0 update, knowing how to bounce back after being penalized by the search engine giant is more important for affiliates than ever.
Topic: SEO

Webmaster News: Yahoo beats Google in U.S. Web traffic
For the first time since May 2011, Yahoo had more unique visitors in a month than Google--and that's not even including Tumblr.
Topic: SEO

"In-play betting" and mobile betting are driving the bulk of the growth in the sportsbook sector.

Here are some tips on how to overcome gaps in the conversion process so you can always be closing, as they say in real estate.

Affiliates should have a good content management system and know how to use it effectively.

Google provides a lot of advice on marketing with Google, but how can affiliates tell what's real and what's hype?
Topic: SEO

The "rules" of SEO can change rapidly, so it's importance for affiliates not to rely on gimmicks that may soon become outdated.

Here's what to do if Google issues a claim that your site has unnatural links.

Affiliates need to know how to gain the top spots on Google's SERPS--without being mistaken for spam.

Building a link profile without triggering penalties from Google's algorithms can be tricky, but it's worth learning how to do.
Topic: SEO

Google Plus provides an opportunity for affiliates to use social media marketing to improve their SEO.
Topics: SEO | Social Media

This 11-step process can help affiliates improve their SEO rankings in a short period of time.
Topic: SEO

Advice for overcoming some of the mental roadblocks affiliates run up against when developing their SEO strategy.

Panda is Google's answer to the tragedy of the SEO commons, and affiliates will need to change their tactics to compete under the new rules.

Unlinked brand citations appear to have no impact in search rankings under Google's current algorithms. Affiliates need to be more creative to use Twitter to improve SEO.

With relatively low competition and the ability to reach areas where gambling is not a popular activity, the forex market may be a lucrative place for affiliates to invest their resources.
Topics: Forex | SEO

Each way of managing SEO has its pros and cons.

Google has come down against some common SEO techniques. Here's what to do instead.
Topic: SEO

Gary Beal offers a list of ways webmasters can get top rankings in Google, including some black hat SEO techniques that he does not condone.

With projected growth for mobile search ad revenue, affiliates need to invest the time and money necessary to become mobile Web present and compliant.

Affiliates should use geographical targeting to compete with the money and resources behind corporate SEO and PPC.

Webmaster News: Bing steps into search engine battle against Google
Microsoft launched Bing in an effort to revive its moribund search engine business, and one month later, Microsoft and Yahoo! reached a 10-year agreement in which Yahoo! will use Bing as its search engine.
Topic: SEO

From the GPWA Forums: Always use rel="nofollow" for affiliate links!
In this issue, we take a closer look at the discussion surrounding the rel="nofollow" tag and its impact on page rank and search engine optimization.

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